Aiwyn

Growth Marketing Manager

Aiwyn

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

WordPress

About the role

  • You'll own the complete growth marketing function from strategy through execution, with a strong emphasis on content creation and customer storytelling. This means you'll be working across content, paid media, social, email, events, and ABM to drive results. A week in the life might include:
  • Writing and publishing content, case studies, and customer success stories
  • Creating segmented customer newsletters that deliver value and showcase wins from our community
  • Partnering with Customer Success to surface and promote customer stories, testimonials, and faces from our customer base
  • Scheduling social content that highlights customer voices, product updates, and thought leadership
  • Collaborating with cross-functional partners to create webinar decks and schedule dry runs
  • Working with our partners to analyze campaign performance data and adjusting paid media budgets across channels
  • Contributing to the planning and execution of our annual customer conference, from pre-event marketing to on-site activation to post-event follow-up
  • Meeting with sales to discuss pipeline metrics and conversion rates
  • Writing landing page copy for an upcoming product launch
  • Creating monthly performance reports and presenting insights to leadership
  • Jumping into Canva to create banners, social graphics, and customer spotlight assets

Requirements

  • 4+ years of growth marketing experience in B2B SaaS with demonstrated content creation skills
  • Proven ability to create compelling customer stories, case studies, newsletters, or similar content
  • Experience marketing to back office functions e.g. finance, operations, legal, procurement, etc.
  • Experience with common marketing tools (HubSpot, Google Analytics, WordPress, LinkedIn Ads, Canva, and ABM platforms)
  • Strong analytical skills with ability to report on campaign performance and ROI
  • Understanding of the full funnel from awareness to opportunity creation
  • Excellent project management and cross-functional collaboration skills
  • Comfort using tools such as ChatGPT and Claude to supplement work
  • Startup experience preferred
Benefits
  • Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
  • Remote, work-from-anywhere culture
  • Flexible PTO
  • World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support.
  • Stock options - every Full Time Employee has ownership in Aiwyn's future and success.
  • 401(k) matching
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingcontent creationcustomer storytellingcampaign performance analysisemail marketingABMproject managementcopywritingdata reportingROI analysis
Soft Skills
analytical skillscross-functional collaborationcommunication skillscreativityproblem-solvingorganizational skillsleadershipadaptabilitycustomer focusteamwork