Own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion).
Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments — leveraging firmographic, behavioral, and CRM-based signals.
Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort.
Manage pacing, bid strategies, and budget allocation to deliver performance within CAC and ROI targets.
Maintain campaign QA, naming conventions, and tracking integrity (UTMs, pixels, offline conversions).
Build and maintain audience architectures using first-party CRM data, lookalikes, and retargeting pools.
Partner with RevOps and Analytics to develop audience segments sourced from Salesforce and Marketo, ensuring alignment with sales territories and lifecycle stages.
Query campaign and CRM data using SQL or data tools (e.g., BigQuery, Snowflake, Looker) to identify patterns and optimization opportunities.
Analyze funnel metrics (CTR, CVR, MQL-to-SQL, pipeline contribution) and surface actionable insights.
Partner with analytics to refine attribution visibility and improve full-funnel ROI reporting.
Collaborate with Performance Strategy, Creative, and Regional Marketing to localize global frameworks.

Requirements

5+ years of experience in B2B paid social marketing, with proven success on LinkedIn and Meta
Demonstrated ability to scale campaigns for SME and mid-market audiences with measurable pipeline impact
Hands-on experience with Salesforce and Marketo, connecting campaign data to leads, contacts, and opportunities
Strong analytical mindset — capable of querying, segmenting, and transforming audience data independently
Deep understanding of paid media metrics, attribution, and ROI modeling
Excellent project management and communication skills; ability to collaborate across marketing, sales, and analytics
Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Benefits

US-based employees are eligible to participate in medical, dental, and vision insurance
401(k) plan
Short-term and long-term disability
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays in a calendar year

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B paid social marketingcampaign strategyaudience enrichment frameworksbudget allocationcampaign QASQLdata analysisattribution modelingpipeline contributionROI reporting

Soft Skills

analytical mindsetproject managementcommunicationcollaboration