Own the global SEM strategy, setting the vision for how paid search drives customer acquisition, lead generation, and pipeline growth across segments (SMB, mid-market, enterprise)
Develop and execute short- and long-term SEM growth plans, balancing efficiency (LTV:CAC) with scale
Partner with Global Performance Marketing Strategy, Product Marketing, and Regional Leads to localize SEM campaigns for each market’s commercial priorities
Manage annual and quarterly budget planning, pacing, and forecasting for paid search investments
Oversee campaign structure, keyword strategy, bidding models, and creative optimization across Google and Microsoft Ads
Implement testing frameworks (ad copy, landing pages, audiences, match types) to continuously improve CTR, CVR, and pipeline conversion
Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns
Drive adoption of value-based bidding (VBB) and audience-first approaches (RLSA, Customer Match, CRM-based targeting)
Ensure strong campaign hygiene, naming conventions, and tracking governance (UTMs, conversion imports, offline events)
Collaborate with Product Marketing and Content to align messaging, creative, and offers with product value propositions
Partner with Lifecycle and Growth Product teams to build cohesive acquisition-to-activation journeys
Work with Finance and RevOps on pacing, forecasting, and ROI analysis to guide data-driven budget allocation
Align with Sales and Regional Marketing to ensure SEM efforts support pipeline coverage and demand generation goals
Develop playbooks and best practices for global and regional SEM teams
Partner with platform reps to stay ahead of algorithm updates, betas, and emerging trends
Drive operational excellence through consistent QA, documentation, and performance review cadences

Requirements

8+ years of experience in SEM or performance marketing, with proven success driving measurable growth and ROI
Strong expertise managing large-scale multi-region paid search programs (Google + Microsoft)
Experience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility (from lead to closed-won)
Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows
Demonstrated analytical strength — comfortable with bid modeling, forecasting, and performance attribution
Exceptional leadership, communication, and stakeholder management skills
Preferred: Multi-lingual and particularly Mandarin or Cantonese
Bachelor’s degree in Marketing, Economics, Data Analytics, or related field (MBA a plus)

Benefits

US-based employees are eligible to participate in medical, dental, and vision insurance
401(k) plan with matching contribution
Short-term and long-term disability insurance
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEMperformance marketingpaid searchbidding modelskeyword strategyad copy optimizationCTRCVRROI analysisdata-driven budget allocation

Soft Skills

leadershipcommunicationstakeholder managementanalytical strengthcollaborationoperational excellencedocumentationperformance reviewlocalizationstrategic vision

Certifications

Bachelor’s degree in MarketingBachelor’s degree in EconomicsBachelor’s degree in Data AnalyticsMBA