Airwallex

Manager, Global Account Based Marketing

Airwallex

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $110,000 - $170,000 per year

About the role

  • Set up and own the global ABM systems foundation, partnering with Marketing Operations to ensure the ABM tech stack, data flows, and integrations are configured for account-level targeting and measurement across all regions
  • Design and implement a global attribution and measurement framework for ABM, including standards for tracking, tagging, and multi-touch, account-level reporting from engagement through pipeline and revenue
  • Define and evolve the global ABM playbook, including segmentation, account tiering, and 1:1, 1:few, and 1:many frameworks that regional teams follow and localize
  • Own global, multi-market ABM campaigns and programs: translate GTM priorities into modular plays that can be plugged and played across markets, while regional ABM teams focus on local execution and tactics
  • Build standardized tools, templates, and enablement (playbooks, training, documentation, dashboards) so regional ABM and sales teams can consistently execute within the global framework
  • Partner closely with Sales, Product Marketing, RevOps, and Regional Marketing to align on target account lists, coverage models, success metrics, and feedback loops that continuously improve targeting, engagement strategies, and campaign performance

Requirements

  • Bachelor’s degree or equivalent experience
  • 6+ years of hands-on experience in account-based marketing, including direct ownership of ABM programs and plays
  • Strong analytical skills with experience using data and attribution to inform targeting, engagement strategies, and campaign optimization at the account level
  • Experience working across multiple regions or markets and adapting ABM programs for different buying committees, sales motions, and channels
  • Demonstrated strength with ABM systems and operations (such as Demandbase or similar platforms, plus marketing automation and CRM)
  • Entrepreneurial, hands-on mindset, comfortable taking ownership and building from 0→1 in a fast-paced, high-growth environment
  • Exceptional organizational skills, attention to detail, and a customer-focused approach; able to manage multiple stakeholders, markets, and workstreams in parallel
Benefits
  • US-based employees are eligible to participate in medical, dental, and vision insurance
  • 401(k) plan
  • Short-term and long-term disability
  • Basic life insurance
  • Well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays in a calendar year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingdata analysisattribution modelingcampaign optimizationsegmentationaccount tieringmulti-touch reportingengagement strategiesGTM strategymarketing automation
Soft Skills
analytical skillsorganizational skillsattention to detailcustomer-focusedentrepreneurial mindsetownershipcollaborationadaptabilitystakeholder managementcommunication