Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models.
Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels.
Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals.
Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets.
Partner with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) to ensure localized execution that aligns with global priorities.
Serve as the executive-level owner of performance KPIs — CAC, LTV:CAC, pipeline contribution, and ROI.
Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms.
Define best practices for campaign structure, bidding strategies, automation, and measurement.
Partner with SEO, Web, and Lifecycle teams to build seamless cross-channel journeys that maximize funnel efficiency.
Drive alignment between creative and performance teams to ensure messaging relevance and ad-to-landing page continuity.
Lead quarterly business reviews with major ad platforms and agencies to identify new opportunities and drive innovation.**Partner with Analytics and RevOps to build end-to-end attribution models and multi-touch reporting dashboards (GA4, Looker, Tableau).
Implement value-based bidding (VBB), offline conversion imports, and advanced data integrations with CRM systems (Salesforce, Marketo).
Establish processes for incrementality testing, holdout analysis, and cohort-based CAC tracking.
Evaluate and adopt emerging AI and automation tools to improve creative testing, targeting precision, and pacing accuracy.
Build and lead a high-performing global team of channel managers, strategists, and analysts.
Partner with Brand, Product Marketing, and Creative to align campaigns with product launches and brand narratives.
Collaborate with the CRO and AI & Creative teams to leverage insights for creative experimentation and landing-page optimization.
Drive operational excellence through clear documentation, dashboards, and cross-regional enablement.
Serve as a mentor and coach — cultivating a culture of experimentation, curiosity, and accountability.

Requirements

10+ years of experience in Performance Marketing or Growth, with a strong record of driving measurable business impact.
Deep understanding of paid media ecosystems, marketing automation, and analytics infrastructure.
Proven ability to manage multi-million-dollar global media budgets efficiently.
Strong analytical skills — comfortable with data modeling, forecasting, and investment decision-making.
Exceptional leadership, communication, and stakeholder management skills across functions and geographies.
Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field.

Benefits

US-based employees are eligible to participate in medical, dental, and vision insurance
401(k) plan
short-term and long-term disability
basic life insurance
well-being benefits
20 paid days of vacation
12 paid days of company holidays in a calendar year

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingpaid searchpaid socialdisplay advertisingbudget planningdata modelingforecastingcampaign structurebidding strategiesmulti-touch reporting

Soft Skills

leadershipcommunicationstakeholder managementanalytical skillsmentoringcoachingcollaborationoperational excellencecuriosityaccountability