Own the China performance marketing strategy across awareness, demand, and pipeline acceleration programs aligned to regional and global GTM priorities.
Build and manage quarterly and monthly media plans, budgets, and forecasts tied to pipeline coverage and revenue targets.
Translate global positioning and campaigns into China-localized growth programs that resonate with regional segments, industries, and buyer personas.
Lead end-to-end campaign execution across Baidu (search & display), Tencent (WeChat, WeCom, Tencent Ads), ByteDance (Douyin, Toutiao), Alibaba ecosystem, and professional/B2B platforms.
Own platform relationships, optimization roadmaps, and beta/whitelist opportunities.
Manage agencies and vendors to ensure best-in-class bidding, targeting, creative testing, and reporting.
Partner with Marketing Operations to design and execute China-specific lead capture, scoring, and routing frameworks integrated with CRM and global data systems.
Support ABM and key-account programs through account targeting, intent data activation, and opportunity influence tracking.
Optimize form strategy, progressive profiling, and conversion flows to balance CPL efficiency with lead quality and account fit.
Own end-to-end performance reporting from first touch through SQL, Opportunity, and revenue contribution.
Partner with Marketing Ops to implement UTM governance, platform tagging, and privacy-compliant tracking across China domains and channels.
Develop dashboards and insights on CPL, CAC, pipeline velocity, win rate, and ROI by channel, segment, and region.
Design and run A/B and multivariate tests across creatives, landing pages, bidding strategies, audience segments, and messaging.
Ensure campaigns and data practices align with China data privacy, hosting, and advertising regulations.
Partner with Legal, IT, and Marketing Ops on consent frameworks, data residency, and platform compliance.
Maintain brand and messaging alignment with global standards while enabling China-market relevance and speed.
Partner with Sales, SDRs, RevOps, Product Marketing, and Regional Leadership to align demand programs with pipeline priorities and account strategies.
Serve as the China performance marketing SME for global GTM planning, forecasting, and quarterly business reviews.
Mentor junior marketers and agency partners on performance best practices and experimentation culture.

Requirements

5+ years of experience in performance marketing, demand generation, or growth marketing in B2B, SaaS, FinTech, or enterprise technology environments.
Deep hands-on expertise with China digital platforms (Baidu, Tencent/WeChat, ByteDance/Douyin, Alibaba ecosystem).
Proven experience driving pipeline and revenue outcomes from paid media and ABM programs.
Strong analytical skills with experience in multi-touch attribution, funnel analytics, and ROI modeling.
Experience working closely with Marketing Operations and Sales teams on lead management and CRM integration.
Fluent in Mandarin and English (written and verbal).

Benefits

Medical, dental, and vision insurance
401(k) plan
Short-term and long-term disability
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingdemand generationgrowth marketingmulti-touch attributionfunnel analyticsROI modelingA/B testingcampaign executionlead managementCRM integration

Soft Skills

analytical skillsmentoringcollaborationcommunicationstrategic thinkingproblem-solvingleadershipcreativityadaptabilityproject management