Performance Marketing Lead

Airtable

Performance Marketing Lead orchestrating full-funnel paid campaigns for Airtable's growth. Ownership of new acquisition programs and core paid channels in B2B SaaS environment.

Posted 7/28/2026full-timeRemote • California, New York, Texas • 🇺🇸 United StatesSenior💰 $166,000 - $234,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in full-funnel performance marketing, with a focus on building and scaling acquisition programs in B2B SaaS. Proficient in leveraging AI and automation to enhance marketing strategies and optimize conversion rates across various paid channels.

Highest-signal resume keywords

Performance MarketingB2B SaaS ExperienceAI and Automation UtilizationCore Paid Channels ManagementAttribution and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingGrowth MarketingDemand GenerationPaid Campaign ManagementChannel DevelopmentConversion OptimizationData AnalysisExperimentationAttribution ModelingReporting

Soft Skills

Analytical ThinkingAdaptabilityProblem SolvingCollaborationCommunication

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsBing AdsAI Answer EnginesMarketing Automation Tools

Industry Keywords

B2BSaaSAcquisition ProgramsInfluencer PartnershipsUser-Generated ContentPost-Click ExperienceLanding Page OptimizationCustomer JourneyRevenue AttributionPerformance Metrics

About the role

Key responsibilities & impact

Own full-funnel paid campaigns across self-serve and enterprise, from awareness through conversion.
Stand up new acquisition programs from scratch (sponsorships, creator/UGC, influencer partnerships) and turn the ones that work into repeatable, durable engines.
Explore emerging paid channels, including agentic surfaces like AI answer engines and marketplaces, and define how Airtable shows up and wins there early.
Build and iterate on the post-click experience, including landing pages, offers, and messaging by audience and intent, so paid traffic actually converts.
Put agents and automations at the center of how the team operates.
Partner across lifecycle, web, GEO, and product to align on the full journey, not just the click or the signup.
Own the attribution and reporting that connect paid spend through activation and conversion all the way to revenue.

Requirements

What you’ll need

7+ years in performance marketing, growth, or demand gen, ideally in B2B SaaS.
You've built new channels or programs from scratch and scaled them, not just optimized what already existed.
You use AI, automation, and agents in your own work today, and you default to building solutions rather than waiting for someone else to wire them up.
You have deep, hands-on command of core paid channels (Google, Meta, LinkedIn, Bing) and you run them efficiently at scale.
You move fast, operate well in ambiguity, and expand your own scope.
Analytical and experiment-driven. You'd rather build in-house muscle than lean on agencies.

Benefits

Comp & perks

We offer a comprehensive benefit offerings
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