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Paid Search Specialist
AirtablePaid Search Specialist at Airtable focusing on executing and optimizing paid search campaigns on Google and Bing. Leading performance improvements through analysis and experimentation in a dynamic environment.
About the role
Key responsibilities & impact- Own end-to-end execution and performance of paid search campaigns across Google and Microsoft Bing Ads.
- Lead non-brand category expansion across key use cases (CRM, project management, workflow automation, etc.).
- Regularly analyze performance and deliver weekly performance updates and testing briefs.
- Execute structured experiments, clearly document learnings, and drive continuous improvement in paid search performance.
Requirements
What you’ll need- Deep SEM expertise: You have 4+ years of hands-on paid search experience across Google and Microsoft Bing Ads.
- Technically fluent: You've worked directly with conversion tracking, value-based bidding, and smart bidding strategies.
- PLG/self-serve experience: You have experience in product-led organizations and understand the nuances of optimizing for product sign-up quality.
- Builder and AI-centric mindset: You instinctively reach for AI to move faster and work smarter.
- Analytical and hypothesis-driven: You're comfortable pulling insights from complex datasets and tracking their impact.
- Strong communicator: You proactively surface updates and build strong relationships.
- Detail-oriented and organized: You can manage multiple campaigns and workstreams without things falling through the cracks.
Benefits
Comp & perks- Duration: 6-month contract with potential to extend
- Start Date: ASAP
- Work Schedule: 30-40 hr / week
- Location: Remote (United States)
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEMpaid searchGoogle AdsMicrosoft Bing Adsconversion trackingvalue-based biddingsmart biddingdata analysiscampaign managementworkflow automation
Soft Skills
strong communicatordetail-orientedorganizedanalyticalhypothesis-drivenrelationship buildingproactivecontinuous improvementproblem-solvingadaptability