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Performance Marketing Specialist
AirtablePerformance Marketing Specialist executing paid social campaigns at Airtable. Managing and optimizing campaigns across multiple channels with a focus on performance and analysis.
About the role
Key responsibilities & impact- Own end-to-end execution and performance of paid social campaigns (Meta, LinkedIn), including in-platform management of targeting, bidding, and creative trafficking
- Execute structured experiments and clearly document learnings to drive continuous improvement in paid campaigns
- Deliver operational excellence in the form of precise budget management and pacing
- Regularly analyze performance campaign results and make ongoing recommendations for decisions across spend, targeting, bidding, creative, and landing pages.
- Support paid video and other emerging channels (e.g., newsletters, TikTok) as needed
- Serve as a liaison between media performance and content and creative, flagging what’s working and what needs improvement
Requirements
What you’ll need- Experienced performance marketer, with expertise in paid social: You have 4+ years of hands-on paid media experience across multiple channels.
- B2B experience: You have experience working in sales-led and/or product-led organizations previously.
- Detail-oriented and organized: You can manage multiple campaigns and workstreams without things falling through the cracks.
- Strong communicator: You proactively share updates, flag issues early, and build strong relationships with immediate team and cross-functional partners.
- Analytical and hypothesis-driven: You are comfortable navigating across a swath of metrics and extracting the “aha” insights.
- Builder-mindset: You leverage AI to unlock efficiencies in your work and thrive in ambiguous environments.
Benefits
Comp & perks- Duration: 6-12 month contract
- Start Date: ASAP
- Work Schedule: 40 hr / week
- Location: Remote (United States)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social campaignsMetaLinkedInbudget managementperformance analysistargetingbiddingcreative traffickingpaid videoemerging channels
Soft Skills
detail-orientedorganizedstrong communicatoranalyticalhypothesis-drivenbuilder-mindsetrelationship buildingproactiveproblem-solvingmulti-tasking