Art Director

• Lead GenAI-driven creative excellence and set standards for quality and originality in GenAI-powered advertising.
• Oversee end-to-end creation of GenAI content: concept, copy, design, image/video generation, and final assembly.
• Be the go-to leader for creative problem-solving, guiding teams to push GenAI’s potential and overcome limitations.
• Direct, inspire, and uplift creative talent at every level; mentor and develop GenAI Art Directors and Creators.
• Foster a culture of experimentation and learning; keep the team informed on GenAI trends and best practices.
• Champion knowledge sharing, facilitate regular reviews, and conduct evaluations to identify development needs and boost morale.
• Collaborate with Account teams to interpret client briefs, present GenAI-driven solutions, and manage stakeholder expectations.
• Showcase Brandtech+ expertise through process transparency and successful case presentations to clients and the wider business.
• Contribute to business growth by identifying opportunities to expand engagement through GenAI creative potential.
• Work closely with resourcing teams to allocate resources efficiently and ensure deadlines are met.
• Uphold client brand standards across all creative output, acting as a vigilant brand guardian and maintaining consistency.
• Collaborate with Product and Training teams to explore, pilot, and refine new GenAI tools, workflows, and features.
• Provide actionable feedback, champion responsible GenAI deployment, and support rollout of new techniques and innovations.

Creative Director, Generative AI

Design and Creative Manager