Art Director

• Lead GenAI-Driven creative excellence.
• Set the standard for quality and originality in GenAI-powered advertising, guiding the creative process from brief to delivery.
• Oversee the end-to-end creation of GenAI content: direction on concept, copy, design, image/video generation, and final assembly.
• Foster a culture of experimentation and learning; keep the team informed on GenAI trends and best practices.
• Inspire, mentor, and develop a team of GenAI Art Directors and Creators; offer mentorship and technical insight.
• Champion knowledge sharing, facilitate regular reviews, and drive growth and a positive collaborative culture.
• Conduct ongoing evaluations to identify development needs, boost staff morale, and enhance creative capabilities.
• Collaborate with Account teams to interpret client briefs, present GenAI-driven solutions, and educate stakeholders on GenAI’s potential and limitations.
• Showcase BRANDTECH+ expertise through process transparency and successful case presentations to clients and the business.
• Contribute to business growth by sharing GenAI’s creative potential with clients and identifying opportunities for expanded engagement.
• Work closely with resourcing teams to allocate resources efficiently and ensure the right expertise is applied to projects.
• Uphold client brand standards across all creative output, acting as a vigilant brand guardian and maintaining consistency.
• Collaborate with Product and Training teams to explore, pilot, and refine new GenAI tools, workflows, and features.
• Provide actionable feedback, champion responsible GenAI deployment, and support roll-out of new techniques and innovations.

Creative Director, GenAI

Associate Creative Director, Advertising & Content

Creative Director – Motion

Design Director, UI/UX, Brand

Creative Director