Creative Director, Generative AI
Airtable
AssemblyCloudSpark
Job Level
Lead
Tech Stack
AssemblyCloudSpark
About the role
- Lead GenAI-Driven creative excellence.
- Set the standard for quality and originality in GenAI-powered advertising, guiding the creative process from brief to delivery.
- Oversee the end-to-end creation of GenAI content: direction on concept, copy, design, image/video generation, and final assembly.
- Foster a culture of experimentation and learning; keep the team informed on GenAI trends and best practices.
- Inspire, mentor, and develop a team of GenAI Art Directors and Creators; offer mentorship and technical insight.
- Champion knowledge sharing, facilitate regular reviews, and drive growth and a positive collaborative culture.
- Conduct ongoing evaluations to identify development needs, boost staff morale, and enhance creative capabilities.
- Collaborate with Account teams to interpret client briefs, present GenAI-driven solutions, and educate stakeholders on GenAI’s potential and limitations.
- Showcase BRANDTECH+ expertise through process transparency and successful case presentations to clients and the business.
- Contribute to business growth by sharing GenAI’s creative potential with clients and identifying opportunities for expanded engagement.
- Work closely with resourcing teams to allocate resources efficiently and ensure the right expertise is applied to projects.
- Uphold client brand standards across all creative output, acting as a vigilant brand guardian and maintaining consistency.
- Collaborate with Product and Training teams to explore, pilot, and refine new GenAI tools, workflows, and features.
- Provide actionable feedback, champion responsible GenAI deployment, and support roll-out of new techniques and innovations.
Requirements
- Be highly creative with a strong background in traditional (non AI) advertising.
- 8+ years of experience as creative director.
- Track record of delivering real-world digital advertising.
- Proven expertise and hands-on experience with GenAI tools (e.g., ChatGPT, Midjourney, Adobe Firefly etc).
- Deep knowledge of GenAI techniques: prompting, model selection, multi-stage workflow integration, and creative fine-tuning.
- A critical eye for detail to analyse GenAI-generated outputs and correct via prompt refinement or editing tools.
- Strong judgment in evaluating briefs and identifying where GenAI can be integrated for efficiency and impact.
- Passion for AI and new technology.
- Proficiency in Adobe Creative Cloud and related creative software.
- Outstanding leadership and team-management skills; ability to motivate, influence, and develop multidisciplinary teams.
- Prior agency experience preferred; comfortable directing complex, cross-functional creative projects.
- Excellent written and spoken English, with public speaking, presentation, and client-facing communication abilities.
- Collaborative, solution-oriented mindset with a positive attitude towards GenAI’s creative potential.
- Strong commercial acumen; able to balance creative ambition with business objectives.
- Up-to-date understanding of the ethical and legal implications of GenAI in advertising.
- Willingness to be hands-on and detail-oriented while also operating at a strategic level.
- Competency in Microsoft Office and other business tools.
