Engineer Word-of-Mouth at Scale: design and launch referral, affiliate, and activation programs; build marketplace-style sharing and distribution
Drive Product-Led Growth experiments: partner with product/design to ship lightweight growth features and public-facing assets that generate leads
Run an experimentation drumbeat: prioritize and execute 1–2 growth experiments per week across product, marketing, and distribution; test, learn, kill, and scale winners
Architect high-leverage campaigns: create and manage growth campaigns with sharp targeting, creative distribution, and rapid iteration using non-traditional channels
Build AI-native growth systems: use AI and build tools to accelerate insights, personalization, and experimentation velocity; develop playbooks and systems for long-term growth
Requirements
3+ years in growth, product, or hybrid operator roles in high-growth B2B SaaS or startup environments (OR you’re just getting started but want this to be true)
Proven track record of running non-traditional plays that drove pipeline or user adoption
Comfort with both building (experiments, tools, scrappy campaigns) and analyzing (CAC, payback, SQLs/Opps, funnel metrics)
Hands-on experience with modern GTM tools like Clay, Smartlead, AirOps, or similar
Ability to code in Python or similar (for scraping, automation, lightweight data analysis, or stitching systems together)
Strong bias for action: thrives in ambiguity, ships fast, and iterates relentlessly
Excellent storytelling and influence skills — can pitch bold bets and rally stakeholders to support them
Bonus: experience in product-led growth, marketplace dynamics, or affiliate/rev-share models