Conversion Content Writer, English
AirHelp
full-time
Posted on:
Location Type: Hybrid
Location: Kraków • Germany • Poland
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About the role
- - Craft compelling, high-converting B2C content across multiple channels (landing pages, email, ad copy, SEO blogs, case studies, mobile App etc.) with a laser focus on driving measurable business outcomes.
- - Integrate AI into your daily working, in order to to scale ideation, increase speed and quality of output, optimize copy and stay on top of content trends.
- - Collaborate with the B2B team to produce compelling copy that will reach millions of users in 35 markets worldwide across multiple channels that creates new partnerships and converts customers.
- - Collaborate with marketing, product, and design teams to align messaging with the full customer journey, ensuring every piece of content contributes to acquisition, retention, and revenue.
- - Continuously test, optimize, and iterate content using data-driven insights (A/B testing, heatmaps, analytics) to maximize conversion rates and engagement.
- - Translate complex product features into crisp, benefit-driven messaging that resonates with target audiences and accelerates decision-making.
- - Establish and maintain brand voice consistency while adapting tone and approach to specific funnels, campaigns, and audience segments.
- What you’ll achieve in your first 12 months
- - Acquisition Impact: Increase organic and paid channel conversion rates by at least 20% through optimized landing pages, ads, and targeted content campaigns.
- - Content Velocity: Produce and launch high-performing assets directly tied to lead-gen and revenue outcomes.
- - SEO Growth: Deliver at least 30 optimized, ranking content pieces, driving a measurable lift in qualified traffic and bottom-of-funnel leads.
- - Experimentation & Optimization: Run at least 25 content experiments across different formats, creating a repeatable testing framework to improve performance month-over-month.
Requirements
- - Excellent proficiency in English, both spoken and written.
- - You have a proven track record of transforming complex legal, financial, or technical products into simple, benefit-driven messaging that accelerates the customer decision-making process.
- - You have a portfolio showing content projects that you drove end-to-end and can tie directly to measurable revenue growth.
- - You leverage AI tools to enhance content strategy, accelerate execution, and unlock new creative and analytical capabilities.
- - Passion for writing and a drive for excellence.
- - You are a self-starter, proactive and an excellent project manager.
Benefits
- - Culture of Autonomy: No micromanagement, no politics. Just ambitious builders shaping the future of travel protection.
- - Growth Investment: We actively invest in your growth through learning days, tailored development plans, mentorship, internal workshops, and language classes.
- - Live well: Enjoy comprehensive life and health insurance, private healthcare, wellbeing support via Mindgram, and flexible access to fitness with a gym card.
- - Flexible Work: enjoy two weeks a year of work-from-anywhere, plus flexible benefits tailored to your lifestyle.
- - Stay Connected: From an annual travel allowance to team days and company-wide events, we make sure you feel connected across borders.
- - Tech You Need: You’ll get a MacBook and access to top-tier tools from day one, ensuring you can deliver at your best.
- - Extra Perk: Get unlimited, free access to AirHelp’s services—because we stand by what we build.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2C content creationA/B testingSEO optimizationcopywritingdata-driven insightscontent strategycontent experimentationconversion rate optimizationanalyticslead generation
Soft Skills
excellent communicationproject managementself-starterproactivecollaborationcreativityattention to detailadaptabilityproblem-solvingpassion for writing