AIRE Ancient Baths

Public Relations

• Own AIRE's brand reputation and visibility in the LA market.
• Build the local PR strategy, aligned with global guidelines.
• Grow relationships with media, influencers, VIPs and opinion leaders.
• Secure local partnerships and sponsorships that reinforce positioning.
• Partner with Global Social Media on locally relevant content.
• Adapt and roll out global marketing campaigns locally.
• Plan and run group bookings, corporate events and brand activations.
• Align with internal stakeholders to execute PR and marketing initiatives.
• Report on PR, marketing and B2B performance to HQ and local leadership.
• Host influencer, media and VIP visits end-to-end.
• Support Operations on guest experience during campaigns and events.
• Track guest feedback and online reputation; flag trends and fixes.
• Build and execute the regional B2B growth strategy.
• Prospect, close and manage new B2B accounts.
• Own the B2B pipeline and keep it accurately tracked.

PR & Marketing Manager