Aircall

Performance Marketing Manager

Aircall

full-time

Posted on:

Location Type: Hybrid

Location: Seattle • Washington • United States

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Salary

💰 $120,000 - $150,000 per year

About the role

  • Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.)
  • Set campaign objectives, target audience, and achieve budget targets.
  • Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce.
  • Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS).
  • Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets.
  • Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the NA Sales Director, General Manager, and marketing leadership.
  • Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders.
  • Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization.
  • Manage purchase orders and forward invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements.
  • Stay current on industry trends and best practices across all ad platforms and channels.

Requirements

  • 5+ years experience in performance marketing, digital marketing, or demand generation, with at least 1 year in the B2B software industry.
  • Strong analytical skills with the ability to work across raw and structured data sources (Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions.
  • Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing.
  • Experience developing high-performing ad content and creative in collaboration with cross-functional teams.
  • High attention to detail when working with financial data, performance data, and campaign setup across platforms.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization.
Benefits
  • Medical, dental, and vision insurance is 100% covered
  • 401k plan with company matching!
  • Unlimited PTO — take the time you need to come to work feeling great!
  • Wellness, internet, and childcare reimbursements
  • Generous parental leave policy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingdigital marketingdemand generationdata analysiscampaign optimizationad content developmentfinancial data managementproject managementroot cause analysisReturn on Ad Spend (ROAS)
Soft Skills
analytical skillscommunication skillsattention to detailorganizational skillsintellectual curiositycollaborationstrategic thinkingproblem-solvingtime managementadaptability