Growth Marketing Lead, SEM

Airbnb

Growth Marketing Lead driving Airbnb’s global Host SEM acquisition program. Managing search investments, experimentation, optimization, and data-driven growth strategy for host supply.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $160,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in Search Engine Marketing (SEM) with a focus on strategic roadmap development, budget management, and cross-functional collaboration. Proficient in leveraging AI tools and data-driven insights to optimize performance and drive scalable growth in a fast-paced environment.

Highest-signal resume keywords

10+ Years SEM ExperienceB2B Marketplace ExperienceSQL ProficiencyExecutive Communication SkillsCross-Functional Project Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Bidding ExpertiseMeasurement TechniquesAttribution KnowledgeTracking SkillsFeed Management

Soft Skills

Stakeholder ManagementClear CommunicationOwnership MindsetAdaptability

Tools & Technologies

AI ToolsChatGPTClaudeGeminiExcel

Industry Keywords

Consumer TechnologyHost AcquisitionGlobal SEM ProgramData-Driven InsightsOperational Efficiency

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead Airbnb's global Host SEM program across Google, Bing, and emerging search channels to drive efficient host acquisition and long-term supply growth
Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities
Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement
Partner with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions
Own end-to-end program reporting and provide actionable insights for investment decisions and business performance
Communicate strategy, performance insights, and recommendations to business partners and leadership through data-driven narratives and presentations
Leverage AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency

Requirements

What you’ll need

10+ years of relevant SEM experience at a fast-paced consumer technology company
Experience in B2B or two-sided marketplaces is a plus
Proven record owning a large-scale acquisition channel and managing significant annual budgets
Deep technical expertise in bidding, measurement, attribution, tracking, and feed management
Experience leading high-visibility cross-functional projects from strategy through execution, measurement, and business outcomes
Exceptional executive communication and stakeholder management skills
Ability to distill complex ideas into clear, digestible narratives
Strong ownership mindset and ability to thrive in ambiguity and adapt to changing priorities
Proficiency in SQL and Excel
Passion for adopting AI tools such as ChatGPT, Claude, Gemini, or similar
Bachelor's degree in Business, Economics, Statistics, or another quantitative discipline, or equivalent combination of education and progressive experience
Must live in a state where Airbnb, Inc. has a registered entity
Ability to work a schedule compatible with Airbnb HQ on US Pacific time, with occasional flexibility for international meetings

Benefits

Comp & perks

Bonus eligibility
Equity eligibility
Benefits
Employee Travel Credits
Remote work eligibility
Occasional attendance at offsites
Schedule compatible with US Pacific time, with occasional flexibility for international meetings