Senior Marketing Lead, Northern Europe – MEA

Airbnb

Senior Marketing Lead at Airbnb developing and executing growth strategies for UKI and Northern Europe. Collaborating with creative and marketing teams to deliver impactful marketing plans.

Posted 6/22/2026full-timeRemote • 🇬🇧 United KingdomSenior💰 £122,000 - £152,000 per yearWebsite

About the role

Key responsibilities & impact

Develop 3-year growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
Partner with the Airbnb internal creative and third party agencies, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
In partnership with other marketing stakeholders, develop and deliver the EMEA marketing strategy, balancing alignment with global strategy and regional opportunities.
Be the relentless advocate for authentic local work to ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
End to end execution and monitoring across all global and local marketing campaign activity & scaling strategy.

Requirements

What you’ll need

12+ years in a marketing role, preferably with experience at a fast paced startup or technology company
Experience working across UKI, Northern Europe & MEA and ideally the EMEA Region, with deep insights and understanding of the UK consumer
Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
Solid business acumen to understand key business and consumer levers that unlock growth
Experience managing agencies and large, multinational teams internally
Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
Willingness to regularly travel internationally
Record of success in leading teams, measurement of ROI, and accountability for results
Resilience & ability to thrive in a fast-paced startup environment
Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
The ability to work at both strategic and tactical levels
Appreciation for design and a passion for Airbnb.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Employee Travel Credits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategycampaign managementbudget managementforecastingROI measurementcreative marketing programsintegrated marketingpaid mediaowned mediaearned media

Soft Skills

creative thinkinganalytical thinkingbusiness acumenteam leadershipcommunication skillspresentation skillsresiliencestrategic thinkingtactical executioncollaboration