Senior Principal, Marketing Strategic Finance – Analytics

Airbnb

Senior Principal in Marketing Strategic Finance & Analytics at Airbnb, empowering growth through financial strategy and insights across marketing and pricing.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $204,000 - $245,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Support strategy discussions on spend allocation & pacing between Finance and Marketing leadership
Partner with Financial Operations to track Marketing media and production budgets in order to inform strategic allocations
Establish KPI framework for marketing channels and campaigns. Set and monitor KPI targets, OKRs, and efficiency goals
Develop ROI calculation methodologies with DS and Research, and lead holistic campaign reviews - accounting for qualitative and quantitative impacts
Support weekly reporting needs from Marketing and Hosting orgs as well as quarterly campaign performance reviews
Conduct deep dives into business trends and drivers of variance. Independently lead data extraction, analysis, visualization, and presentation.
Partner with Marketing, Product Marketing and Hosting leadership to develop strategy and support business performance

Requirements

What you’ll need

15+ years of relevant business and analytics experience
Technical experience: financial analysis and modeling skills, SQL experience preferred
Ability to work and influence cross-functionally
Strong communication skills with audiences at various analytical levels
Advanced presentation skills (Google Docs, Keynote, Excel) and grasp of current social networking systems.

Benefits

Comp & perks

This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

financial analysisfinancial modelingSQLKPI framework developmentROI calculation methodologiesdata extractiondata analysisdata visualizationcampaign performance reviewOKRs

Soft Skills

cross-functional influencestrong communicationadvanced presentation skills