Marketing Lead
Airbnb
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $160,000 - $200,000 per year
Job Level
About the role
- Develop integrated marketing plans, partnering with the business, product marketing, brand marketing, performance marketing, host community and comms teams to introduce new products to our audiences. Operate as a cross-functional leader and individual contributor.
- Develop creative briefs across a range of marketing needs including product naming, launch assets, landing pages, social content and more.
- Partner with creative leadership to drive development of our communications, including but not limited to: visual identity, naming, event marketing, social assets, landing pages, emails, in-product marketing, press assets and more.
- Lead the definition of the end-to-end consumer journey, partnering with other marketers, product and design.
- Lead highly visible workstreams and develop executive-level presentations on a regular basis. Must be proficient in Keynote and Figma.
- Monitor and optimize marketing performance based on key metrics and leading performance indicators
Requirements
- 10+ years of relevant work experience with preference in the consumer tech space of travel, design, or lifestyle.
- Approaches developing presentations and briefs as a craft through concise and compelling written and verbal communication, a keen visual sense and attention to detail.
- Strong understanding of and experience working closely with product, creative, design, and performance marketing functions.
- Comfort leading and collaborating with both creative and technical teams and has the ability to flex between analytical, technical and creative skill sets.
- Ability to discern what good creative, design, content and marketing looks like and articulate why.
- A passion for data, analytics, campaign performance and a desire to improve campaign output using metrics
- Embraces working within tight deadlines, adjusting to changes in priorities, and driving alignment across multiple stakeholders and cross-functional partners.
Benefits
- This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing planscreative briefsconsumer journeymarketing performancedata analyticscampaign performancevisual identityevent marketingcontent marketingpresentation development
Soft Skills
written communicationverbal communicationattention to detailcollaborationleadershipflexibilityanalytical skillscreative skillsproblem-solvingstakeholder alignment