Head of Growth and Monetization, Mobile App
Arise AB
Senior User Acquisition Specialist
Airalo
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇮🇪 Ireland
Visit company websiteJob Level
Senior
About the role
- responsible for implementing and optimizing Airalo’s performance marketing initiatives
- own paid media execution across Search, Social, Video and Display
- Develop and executing mobile app and web acquisition campaigns across various marketing channels (Google Ads, META, among others)
- Own measurement and reporting for acquisition campaigns, identifying insights to optimize performance
- Work closely with the data team and regional directors to understand impact and incrementality
- Staying up-to-date with industry trends, especially in travel, and best practices in mobile app acquisition
- Supporting the team in producing testing frameworks for creative assets and optimization
- Contributing to new and creative growth strategies for customer acquisition
Requirements
- 4+ years of experience managing user acquisition campaigns in performance-driven, competitive verticals
- Advanced in Google Ads (Search, App Campaigns, Performance Max, etc.) and META
- Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimization
- Strong presentation skills and the ability to synthesise their own and other’s thoughts into crisp and effective communications
- Entrepreneurial spirit, able to take risks and put forth new ideas
- Prior experience in the tech, travel, or telecommunications industry is a plus
- Experience navigating mobile measurement platforms such as Adjust, Appsflyer or others is a plus
Benefits
- Health Insurance
- work-from-anywhere stipend
- annual wellness & learning credits
- annual all-expenses-paid company retreat in a gorgeous destination & other benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingpaid media executionmobile app acquisitionweb acquisition campaignsdata analysiscampaign measurementoptimization strategiescreative asset testinguser acquisition campaignsquantitative analysis
Soft skills
strong presentation skillsanalytical capabilitieseffective communicationentrepreneurial spiritrisk-takingcreative thinkingcollaborationinsight identificationsynthesis of ideasadaptability