Developing highly effective local content creator marketing campaigns that are aligned to our overall marketing and content strategy.
Identifying relevant creators for long-term brand partnerships.
Developing and managing relationships with creators, influencers and agencies.
Sharing responsibility for the monthly planning and management of a six-digit budget covering the IT region.
Taking full ownership of budget and creator campaigns, covering the ideation of creative concepts, creator negotiations, contracting, day-to-day communication, content reviews, performance analysis and campaign reporting.
Monitoring, reporting & analyzing campaigns on a monthly basis and maximizing campaigns based on insights.
Developing and implementing innovative, performance driven creator marketing campaigns & strategies across YouTube, Instagram, TikTok, Twitch, etc.
Staying up to date with the latest creator marketing economy trends and incorporating them into your strategies & campaigns.
Working closely with other cross-functional departments to deliver fully integrated 360 creator marketing campaigns (paid social, CRM, etc).
Collaborating with the wider cross-country creator marketing team to ensure local market learnings are shared in order to optimize overall performance.
Developing seeding and UGCs campaign alongside the other departments.
Requirements
You hold a Bachelor's or Master's degree or have completed equivalent vocational training.
Fluent English speaker & Fluent Italian in written and spoken words
You have at least one previous relevant experience in Influencer Marketing for the Italian market (including internships and working student experiences >1 year)
You feel at home in Social Media, having a feeling for current and future trends and influencers are always on your mind #unboreboring
You are a communicative and committed person and are able to handle various projects at a time, whether this is creative or analytical
You have a knack for numbers and bring above average negotiations skills with you
You have a strong knowledge of all social media platforms air up is active (Instagram, YouTube, TikTok, Twitch, Podcasts, Snap) and ideally consider yourself a TikTok expert.
You are based in Germany
Benefits
30 days of vacation
discount on our products
employer-funded pension & location related insurances (may vary per country)
purpose built office in MUC
personal development
regular team events
start-up spirit
workation options (availability may differ by role)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.