Marketing Specialist
Air Products
full-time
Posted on:
Location Type: Office
Location: Kuala Lumpur • 🇲🇾 Malaysia
Visit company websiteJob Level
Mid-LevelSenior
About the role
- The Marketing Specialist executes tactical and strategic marketing initiatives to drive lead generation, enhance brand awareness, and support market expansion.
- Generate leads using diverse channels, including external project databases (e.g., BCI) and Google Ads.
- Qualify and nurture leads, coordinating closely with the commercial team.
- Maintain and monitor the competitor account database.
- Organize and execute local seminars and exhibitions in partnership with commercial and Asia Marketing and Comms teams.
- Identify and implement new opportunities for local market communications.
- Conduct market research and analysis by industry, product, and application.
- Support market entry into new countries or regions (e.g., Vietnam, East Malaysia, Philippines).
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Minimum 5 years’ experience in marketing, sales, or customer interface roles.
- Strong experience in leads generation, engagement with government officers and market research.
- Proficiency with Google Ads and market databases.
- Demonstrated expertise in both tactical and strategic marketing.
- Strong analytical and research capabilities.
- Excellent communication and stakeholder engagement skills.
Benefits
- employee engagement
- diverse environment
- innovative solutions
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationmarket researchtactical marketingstrategic marketinganalytical skills
Soft skills
communication skillsstakeholder engagementorganizational skills
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration