Marketing Specialist
Air Products
full-time
Posted on:
Location Type: Office
Location: Crewe • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Define, communicate and implement the correct segment / offer / product strategy to deliver a successful go to market for new and existing offers.
- Reporting on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well planned and implemented strategy and planning, and management of allocated budget for the segments owned.
- Manage Local product / offer / solution within owned segments through their lifecycle (from launch to end of life) by working closely with key partners both locally and globally, maximising performance.
- Increase market share across agreed segments products / offers / solutions highlighted as part of the business strategy.
- Use Product management skills to improve efficiencies, increase margin, etc outside of promotional activities, utilising all of the 7Ps
- Owner of communications for the segment including content creation; social media campaign development; pay per click campaigns; website and SEO optimization.
- Maintain and develop relationships with targeted trade associations and trade media to effectively cascade segment propositions to a wider target audience as well as leverage their industry research, knowledge and connections.
Requirements
- Degree Qualified
- CIM qualification
- Proven experience in a Marketing role within a large Corporate Environment.
- Planning and execution of multiple omnichannel campaigns.
- Strategic problem solver with a solid business understanding and commercial approach to marketing activities.
- Budget management, reporting and measurement of campaigns and activities.
- Demonstrable marketing analytical skills to correlate results, objectives and inputs.
- Strong written, communication, presentation, training and negotiation skills.
- Expert in stakeholder management.
- Able to work at pace under pressure on multiple projects.
- IT literate – CRM, Adobe Illustrator, Canva, Google Advertising, social media campaign manager/s.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementmarketing analyticsbudget managementomnichannel campaignsSEO optimizationcontent creationcampaign developmentstrategic problem solvingperformance maximizationcommercial approach
Soft skills
communication skillspresentation skillsnegotiation skillsstakeholder managementrelationship buildingstrategic thinkingtime managementadaptabilityteam collaborationpressure management
Certifications
CIM qualificationdegree