CRM Specialist

Air Apps

CRM Specialist responsible for optimizing CRM systems and email marketing campaigns at Air Apps. Collaborating with teams to enhance customer engagement and retention strategies.

Posted 4/28/2026full-timeRemote • 🇳🇱 NetherlandsMid-LevelSenior💰 $35,000 - $42,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
Optimize email templates, A/B test subject lines, and improve deliverability.
Create and maintain customer segmentation strategies for targeted campaigns.
Collaborate with marketing, sales, and product teams to personalize customer interactions.
Implement behavioral triggers and automation workflows to improve retention.
Ensure compliance with GDPR, CCPA, and email marketing regulations.
Stay up to date with CRM trends, personalization strategies, and automation best practices.

Requirements

What you’ll need

Around 3+ years of experience in CRM management, email marketing, or marketing automation.
Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
Strong understanding of email marketing best practices, segmentation, and automation workflows.
Experience with A/B testing, personalization, and dynamic content strategies.
Knowledge of lead scoring, drip campaigns, and customer journey mapping.
Familiarity with HTML/CSS for email formatting is a plus.
Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
Strong attention to detail and ability to optimize email deliverability and engagement rates.
Experience working in fast-paced, data-driven marketing environments.

Benefits

Comp & perks

Apple hardware ecosystem for work.
Annual Bonus
Top-tier Health and Life Insurance for peace of mind.
Transportation Budget to support your commute needs.
Coverflex benefits package for meal allowances, well-being, and more.
Childcare support.
Air Conference - an opportunity to meet the team, collaborate, and grow together.
Pension Fund to support your long-term financial planning.
Urban Sports Club membership to keep you active.
Meals 100% free at the hub.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingCRM managementmarketing automationA/B testingsegmentationlead scoringdrip campaignscustomer journey mappingHTMLCSS

Soft Skills

analytical mindsetattention to detailcollaborationpersonalizationcustomer engagement