Product Growth Specialist

Air Apps

Monetization Specialist at Air Apps focusing on subscription and ad monetization strategies. Analyzing user behavior and implementing monetization strategies for mobile app growth.

Posted 4/28/2026full-timeRemote • 🇳🇱 NetherlandsMid-LevelSenior💰 $80,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Analyze industry trends and competitor strategies to identify monetization opportunities.
Design and implement monetization strategies to maximize subscription and ad revenue.
Collaborate with design and development teams to implement monetization features effectively.
Create user segmentation frameworks and define experimentation hypotheses for monetization.
Model financial opportunities and expected outcomes for monetization initiatives.
Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
Set up and manage subscriptions and pricing tiers on App Store Connect.
Experiment with different in-app paywall placements to optimize conversion rates.
Collaborate with the design team to test and refine paywall layouts and calls-to-action.
Develop and implement win-back strategies for lapsed or inactive users.
Identify drivers of churn and implement initiatives to improve user retention.
Analyze user behavior to identify upsell opportunities and execute upsell strategies.
Create strategies to increase free trial starts and improve onboarding flows.
Ensure that monetization strategies do not negatively impact the user experience.
Maintain detailed documentation of monetization strategies, tests, and performance data.
Monitor and ensure compliance with Apple’s policies and international regulations.

Requirements

What you’ll need

Approximately 4+ years of experience in mobile app monetization, with a focus on subscriptions and/or ad revenue.
Solid understanding of in-app purchase systems, paywall design, pricing models, and subscription lifecycle management.
Experience with ad monetization platforms (e.g., AdMob, IronSource, AppLovin) and A/B testing tools.
Strong analytical skills with experience in cohort analysis, revenue modeling, and performance reporting.
Familiarity with App Store Connect, subscription setup, and Apple’s monetization policies.
Collaborative mindset with the ability to work cross-functionally with product, design, and engineering.
Passion for delivering exceptional user experiences while optimizing for revenue.

Benefits

Comp & perks

Apple hardware ecosystem for work.
Annual Bonus
Top-tier Health and Life Insurance for peace of mind.
Transportation Budget to support your commute needs.
Coverflex benefits package for meal allowances, well-being, and more.
Childcare support.
Air Conference - an opportunity to meet the team, collaborate, and grow together.
Pension Fund to support your long-term financial planning.
Urban Sports Club membership to keep you active.
Meals 100% free at the hub.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

mobile app monetizationsubscriptionsad revenuein-app purchase systemspaywall designpricing modelssubscription lifecycle managementcohort analysisrevenue modelingperformance reporting

Soft Skills

analytical skillscollaborative mindsetcross-functional teamworkuser experience focus