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About the role
Key responsibilities & impact- Build and manage a high-quality inbound and outbound lead pipeline that keeps the sales team focused on qualified opportunities
- Develop ICP (Ideal Customer Profile) definitions and lead scoring models in HubSpot to ensure Sales Directors spend time only on the right prospects
- Use Clay, ZoomInfo, and AI-assisted enrichment to continuously improve data quality and targeting precision
- Design and execute campaigns — email sequences, LinkedIn outreach, newsletters, webinars — that generate and nurture leads at scale
- Create and maintain materials that help the sales team close: pitch decks, one-pagers, case studies, ROI calculators, objection-handling guides, and battlecards
- Build HubSpot workflows and automation that surface the right content and tasks to Sales Directors at each stage of the pipeline
- Own post-meeting follow-up templates, proposal materials, and contract support collateral
- Own HubSpot as the single source of truth — data integrity, lifecycle workflows, pipeline reporting, and deal hygiene from lead to signed contract and future renewals
- Conduct regular audits and implement automation to reduce administrative burden on the sales team
- Integrate and optimize GTM tools (GoToWebinar, Clay, ZoomInfo, etc.) with HubSpot for seamless operations
- Build dashboards and reporting that give leadership real-time visibility into pipeline health and campaign performance
- Actively use Claude Enterprise and other AI tools to scale content production, automate research, and accelerate workflows across RevOps
- Identify and implement AI-driven solutions to tasks that would otherwise require additional headcount
- Stay current on emerging AI tools relevant to GTM, and bring recommendations to leadership
- Create compelling sales and marketing content: email sequences, pitch decks, website copy, case studies, and webinar materials
- Maintain consistent brand narrative and messaging across all customer touch points
- Manage website updates and LinkedIn presence with regular, engaging content
- Coordinate thought leadership, speaking engagements, and industry event participation
Requirements
What you’ll need- 5+ years in revenue operations, marketing operations, sales enablement, or a similar GTM role at a high-growth or early-stage company
- HubSpot expert — deep, daily hands-on experience with CRM, Marketing Hub, and Sales Hub (non-negotiable)
- Proven experience building workflows, managing pipeline data, creating segments, and deploying campaigns
- Strong content creation ability — you can write a compelling cold email, a polished deck, and a clear case study
- Experience with AI tools in a professional context, including Claude Enterprise or comparable AI platforms — you know how to use AI to do the work of a team
- Startup DNA — you've built from scratch, worn many hats, and thrive without a playbook
- Experience with data enrichment tools (Clay, ZoomInfo, or similar)
Benefits
Comp & perks- Competitive base salary, performance bonus, and early-stage equity
- 100% employer-paid Health, Dental, and Vision premiums for full-time employees
- Two health plan options: traditional plan with FSA, or HDHP with company-funded HSA
- Basic Term Life Insurance + voluntary insurance options
- Flexible PTO
- Fully remote — work from anywhere in the U.S.
- Direct access to the founding team and real ownership of your work from day one
- A front-row seat to the energy transition
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lead pipeline managementICP definitionslead scoring modelscampaign design and executionHubSpot workflowsdata integrityautomationcontent creationdata enrichmentpipeline reporting
Soft Skills
communicationorganizationalcontent creation abilityadaptabilityleadershipcollaborationproblem-solvingcreativitystrategic thinkingattention to detail