Multi-Cultural Life Marketing
AIG
full-time
Posted on:
Location Type: Hybrid
Location: Houston • New Jersey • Texas • United States
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Salary
💰 $118,000 - $127,000 per year
About the role
- Develop and implement marketing strategies aligned with overall business objectives and key growth opportunities.
- Responsible for supporting diverse distribution channels with large growth opportunities within multicultural groups that speak other languages.
- Focus on translations and targeted / tailored marketing materials & education to expand life channel growth (est $10M +).
- Accurately position, present & market products in additional languages such as Spanish, Mandarin, Indian, Korean, and Vietnamese ensuring regulatory compliance.
- Strategic Marketing Leadership: Develop and implement channel-specific marketing strategies targeting multicultural markets aligned with overall business objectives.
- Coordinate cross-departmental teams and external third-party support to ensure alignment and execution of the marketing programs.
- Partner closely with Operations & Underwriting leadership to ensure marketing strategies, materials, and initiatives are aligned with operational capabilities and business priorities.
- Multicultural Marketing Strategy: Manage external third parties that provide certified translation services of marketing materials ensuring quality, compliance and the delivery of official certificates of translation.
- Collaborate with product, distribution, and compliance teams to ensure multicultural marketing programs align with regulatory standards and cultural sensitivities while effectively communicating product value and brand trust.
- Create culturally relevant messaging and creative content for both financial professionals and consumers that address unique needs, values, and financial planning goals specific to each demographic.
- Distribution & Partner Engagement: Collaborate with internal distribution and product teams to activate growth strategies and strategic partnerships that support multicultural segments.
- Support relationship management with key accounts by developing tailored marketing resources and training programs.
- Campaign Development: Lead development of culturally resonant creative, messaging, and content that authentically connects with target audiences.
- Oversee the adaptation and localization of existing content to ensure cultural relevance and accuracy.
- Operations & Underwriting Communications: Collaborate with Operations & Underwriting teams to develop timely and accurate marketing communications that support process changes and service enhancements.
- Deliver broad marketing strategy that incorporates operational & underwriting insights to drive greater advisor education.
- Analytics & Optimization: Measure campaign performance, track key KPIs (awareness, engagement, lead generation, policy growth), and optimize based on insights. Leverage data to tell a compelling story about the impact of multicultural marketing efforts.
Requirements
- Strategic & Industry Expertise: Deep knowledge of life insurance products and evolving insurance landscape (7+ yrs preferred).
- Understanding of financial advisor behavior and the dynamics of multi-channel distribution, including IMO, BGA, MGA, and MLM channels.
- Proven ability to align marketing strategies with sales objectives and business KPIs.
- Marketing & Digital Acumen: Mastery of B2B content marketing, marketing automation, & performance marketing techniques.
- Experience with marketing technology platforms (e.g., Salesforce, Seismic).
- Proficient in data-driven campaign development, A/B testing, and ROI-focused marketing.
- Leadership & Collaboration: Strategic thinker with strong project management experience leading matrixed teams.
- Strong verbal and written communication skills, with ability to influence stakeholders and present to executive leadership.
- Adept at navigating a fast-paced, evolving environment with a proactive, entrepreneurial mindset.
- Technical & Creative Skills: Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (e.g., SharePoint, Teams).
- Ability to write and edit marketing content with creativity and precision.
- Preferred Education: Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree preferred.
Benefits
- Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
- Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
- Employee Assistance Program: Confidential counseling services and resources are available to all employees.
- Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
- Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
- Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B content marketingmarketing automationperformance marketingdata-driven campaign developmentA/B testingROI-focused marketingmulticultural marketingtranslation servicesculturally relevant messagingcreative content development
Soft Skills
strategic thinkingproject managementstrong verbal communicationstrong written communicationinfluencing stakeholderscollaborationentrepreneurial mindsetadaptabilityrelationship managementcultural sensitivity