Business Development Representative
DataCatalyst
SFDC
Job Level
Mid-LevelSenior
Tech Stack
SFDC
About the role
- Collaborate with the demand generation team to develop, execute and maintain omni-channel demand generation initiatives to drive new leads and nurture our existing database of leads
- Utilize HubSpot to execute demand generation activities focused on engagement campaigns, prospect intelligence, lead scoring, digital content strategy (gated content offers), and more
- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
- Improve the efficiency and effectiveness of our email marketing system, Hubspot, to optimize lead nurturing, increase conversion rates to marketing qualified leads and improve the data readiness of the overall database
- Assist in program analysis and optimization of integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
- Work with the content marketing and product marketing teams to develop, write, drive review process, publish, and promote marketing content to drive awareness and interest
- Work closely with demand generation team for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
- Daily work with marketing automation, CRM, data services, and lead management methods
- Maintain and monitor several databases, extracting data, performing analysis, and creating custom reports with actionable insights for Marketing and Sales
- Monitor, manage and maintain data quality within the Salesforce.com and HubSpot
- Oversee the planning, execution, and performance of multi-channel strategic partnership programs and marketing campaigns to drive demand generation
- Promote our global strategic partnership marketing program by identifying potential partners to maximize revenue through our joint relationships
- Work closely with Marketing Ops & Sales Ops to provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline & conversion, program ROI, and customer acquisition and penetration, contact acquisition and activity
Requirements
- 5-7 years of experience in demand generation with B2B SaaS organizations
- Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
- Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
- Proven experience in managing the creation of marketing materials
- Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
- Strong project management skills and experience with superb attention to detail
- Knowledge and hands-on experience with common marketing automation and sales automation systems, particularly Hubspot and Salesforce.com
