Sales Manager

AHF

Regional Sales Manager leading Business Development Representatives across the Western Region. Driving commercial flooring sales, key-account growth, forecasting, and regional revenue performance.

Posted 8/4/2026full-timeRemote • Arizona, California, Washington • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong leadership in managing Business Development Representatives, with a focus on sales growth, performance management, and strategic planning. Possesses extensive knowledge of building materials and a proven track record in solution-based selling to large corporate clients.

Highest-signal resume keywords

Business Development LeadershipSales ForecastingBuilding Materials SalesClient Relationship ManagementAnalytical Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentPerformance ManagementCRM DisciplineSales Budget ManagementNegotiation SkillsMarket AnalysisSolution-Based SellingProduct KnowledgeJob Site Conditions UnderstandingTerritory Management

Soft Skills

Effective CommunicationTeamworkDecision-MakingProblem SolvingAdaptability

Industry Keywords

Building MaterialsFlooring ProductsConstructionReal EstateCommercial SalesClient BaseContractorsArchitectsDesignersDistributors

About the role

Key responsibilities & impact

Lead and develop the region's Business Development Representatives through day-to-day leadership, hiring, onboarding, coaching, performance management, and territory adjustments
Coach representatives through shifting priorities and change while maintaining execution focus
Hold the team accountable to CRM discipline, activity standards, and forecast accuracy
Grow profitable sales across the full commercial portfolio, including Crossville porcelain tile, AHF Contract, Armstrong LVT/LVP, and commercial sheet vinyl
Build relationships with contractors, architects, designers, distributors, and end users
Support representatives in presenting, negotiating, and closing deals with key accounts
Manage the regional job-tracking process with representatives and distributors; identify and close top opportunities and report results monthly
Enforce, strategize, and implement plans to achieve regional sales budget and cost center targets
Direct product-level sales forecasting and set performance goals
Analyze regional performance, identify gaps, and develop corrective plans
Monitor competitive activity and market conditions and adjust strategy
Provide input on VOC/CTQ, pricing, and go-to-market programs for key accounts
Travel extensively by car and air for training and other events

Requirements

What you’ll need

Bachelor’s degree from a four-year college or university or equivalent work experience
Experience working in an outside sales role calling on a varied client base
5+ years selling building materials products
Flooring product knowledge preferred
Proven success selling to large corporate clients
Knowledge of specifications, design, and phases required
Strong understanding of construction, real estate, and job site conditions
Track record of solution-based, effective selling in complex or competitive markets
Ability to operate with autonomy and solve problems independently
Ability to make decisions in ambiguous situations
Ability to remain consistent and composed under pressure
Entrepreneurial mindset with discipline to run a structured, accountable team
Ability to stand for long periods and lift up to 20 pounds
Vision sufficient to see tools and equipment clearly
Ability to work in extreme weather, noisy, dusty plant conditions, and office environments
Analytical thinking, decision-making, solution development, teamwork, attention to detail, effective communication, multitasking, urgency, flexibility, and regular punctual attendance
Willingness and ability to travel extensively by car and air

Benefits

Comp & perks

Medical
Dental
Vision
401K