Digital Marketing Specialist

Agora

Digital Marketing Specialist driving global marketing engine at Agora with expertise in SEO, SEM, and GEO. Collaborating with teams to optimize campaigns for best outcomes.

Posted 5/1/2026full-timeBangalore • 🇮🇳 IndiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the strategy, performing keyword research and optimizing content for both traditional and generative search engines
Work in lockstep with Growth, Content, and Product Marketing to support regional and global initiatives, ensuring every campaign is tracked and optimized for maximum ROI
Leverage our master content calendar and assets to strategically adapt and write high-impact copy for social posts, paid ads, and digital channels
Leverage AI tools (e.g. ChatGPT, Perplexity, Surfer SEO) to scale production and optimize existing assets while ensuring high quality and creativity
Design, launch, and optimize global, high-ROI paid ad campaigns across LinkedIn, Twitter, Reddit, and other developer communities
Act as a data scientist for your own campaigns. Monitor KPIs, perform A/B testing, and pivot strategies based on real-time performance data
Enforce brand tone and voice consistency across all digital channels

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or related field
5–7 years of experience in Digital Marketing, specifically in full-time roles for US-based software companies
Strong understanding of digital marketing channels and analytics tools such as Google Analytics, SEMrush, or Ahrefs
Developer marketing experience engaging with technical communities on Reddit, Stack Overflow, or GitHub
Demonstrated expertise using AI tools to ideate, edit, and optimize content
Ability to maintain a working schedule that provides at least 3–4 hours of overlap with the US Pacific Time (PT) business day for synchronous collaboration
Exceptional written and verbal English communication skills, with the ability to distill complex topics into accessible content
Experience managing contributors (in-house or freelance) and collaborating with cross-functional teams
Experience with different campaign types such as P-Max, AI-Max, DemandGen, etc.
Proficiency in using AI tools for content ideation, data analysis, and creative versioning

Benefits

Comp & perks

Competitive salary based on experience and location
Opportunity to shape the brand voice and thought leadership of a growing global company
Collaborative, innovation-driven work environment with opportunities for professional growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

keyword researchcontent optimizationA/B testingdigital marketingdata analysiscampaign managementcopywritingpaid advertisinganalytics toolscontent ideation

Soft Skills

communicationcollaborationcreativityleadershipadaptabilityproblem-solvingtime managementattention to detailstrategic thinkingteam management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Communications