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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing end-to-end communications projects, including email marketing, audience segmentation, and performance analytics. Proficient in utilizing HubSpot for campaign execution and optimization while ensuring brand consistency across various channels.
Highest-signal resume keywords
HubSpot Email MarketingCampaign Performance AnalyticsProject ManagementContent DevelopmentAudience Segmentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Communications ManagementContent MarketingLifecycle MarketingPublic RelationsEvent CommunicationsEmail Campaign ExecutionWorkflow AutomationPerformance TrackingEditing and WritingStakeholder Coordination
Soft Skills
CollaborationCommunicationOrganizationProblem-SolvingAttention to Detail
Tools & Technologies
HubSpotProject Tracking ToolsDigital Communication PlatformsEmail Marketing ToolsAnalytics Software
Industry Keywords
Real EstateFranchisingCorporate EventsAudience TargetingEntrepreneurial Focus
About the role
Key responsibilities & impact- Develop, edit, and execute communications across email, internal platforms, web, event campaigns, and additional digital channels
- Maintain brand alignment and messaging consistency across outputs and audience segments
- Independently manage communications projects from brief through execution, including planning, content development, stakeholder coordination, approvals, scheduling, and reporting
- Execute and optimize segmented email campaigns, nurture journeys, audience targeting, and communication cadences in HubSpot
- Build and manage workflow automation for engagement across multiple audience segments
- Track performance metrics and engagement analytics to optimize campaigns
- Own end-to-end communications execution for major company initiatives and marquee events, including eXpcon
- Manage attendee communications from promotion and registration through event engagement and post-event follow-up
- Coordinate timelines, audience segmentation, speaker and leadership messaging, and cross-channel campaign execution
- Deliver audience-appropriate messaging to prospective agents, current agents, internal staff, brokerage leaders, and event attendees
- Partner with Creative, Digital, Events, and business-line stakeholders to ensure messaging consistency and seamless execution
- Keep initiatives on track and stakeholders aligned
Requirements
What you’ll need- 4–7 years in communications, content marketing, corporate communications, lifecycle marketing, public relations, or event communications
- Proven track record of independently managing communications projects with minimal oversight
- Experience supporting large-scale conferences, corporate events, or franchise audience campaigns strongly preferred
- Background in real estate, franchising, professional services, or agency environments is a plus
- Interest in and understanding of entrepreneurial and agent-focused audiences strongly preferred
- Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field
- Working knowledge of HubSpot, including email marketing, segmentation, workflow automation, and reporting
- Proven ability to write and edit across formats, audiences, and channels
- Experience executing high-volume campaigns across email, web, and event communications platforms
- Comfortable working with campaign performance data to inform optimization
- Familiarity with project tracking and cross-functional coordination tools is a plus
Benefits
Comp & perks- Work from Anywhere
- Paid Time Off
- Robust Medical, Dental, & Vision benefits
- Company provided equipment
- Monthly Technology Stipend
- FSA & HSA with employer contributions
- Health & Wellness incentives
- 100% Paid Parental Leave
