Director, Global Campaigns

Agiloft

Director of Global Campaigns at Agiloft, leading end-to-end marketing strategy in contract lifecycle management software. Focusing on integrated campaigns across North America and EMEA markets.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading integrated multi-channel marketing campaigns, with a strong focus on demand generation and account-based marketing (ABM) strategies. Proven ability to manage and mentor high-performing teams while leveraging AI-enabled tools to enhance campaign effectiveness and operational efficiency.

Highest-signal resume keywords

B2B Marketing ExperienceDemand Generation StrategyAccount-Based Marketing (ABM)People ManagementAI-Enabled Marketing Technologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementEmail Marketing StrategyData AnalysisProject ManagementCustomer Advocacy Program Management

Soft Skills

Excellent CommunicationCross-Functional CollaborationLeadershipAdaptabilityProblem-Solving

Tools & Technologies

SalesforceHubSpotMarketo6senseZoomInfo

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2B MarketingDemand GenerationAccount-Based Marketing (ABM)GDPR ComplianceHigh-Tech Industry

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop and lead integrated, multi-channel campaign programs spanning lifecycle email, webinars, virtual events, content syndication, ABM (1:1, 1:few, 1:many,1:1), and industry campaigns across North America and EMEA — attracting, engaging, educating, and nurturing prospects through every step of the customer journey
Build and manage quarterly campaign calendars with clear goals, channels, owners, and success metrics for each region
Partner with Content, Product Marketing, Digital Marketing, Brand, Customer Marketing and Marketing Operations to ensure campaigns are well-resourced, well-messaged, and well-timed
Adapt global campaign strategies for EMEA market nuances, including regional buyer behavior, language considerations, local events, and compliance requirements (GDPR and similar)
Lead the adoption of AI-enabled campaign planning and marketing automation capabilities that improve personalization, accelerate execution, increase operational scalability, and enable marketers to focus on higher-value strategic work.
Own the strategy for email programs that move prospects through the funnel across all regions
Own the MQL-to-SQL handoff framework in partnership with SDR and Marketing Operations
Direct use of behavioral data and intent signals to trigger personalized communications at the right moment in the buyer journey
Maintain consistent brand and messaging standards across all channels, touchpoints, and markets
Manage, mentor, and develop a team across two functions: NAM Campaigns & ABM, EMEA Campaigns & ABM.
Build a high-performing, AI-enabled campaigns organization by coaching leaders and individual contributors, fostering continuous learning, encouraging experimentation, and embedding AI into everyday workflows where it creates measurable business value.

Requirements

What you’ll need

Bachelor's degree
10+ years of B2B marketing experience, with at least 5 years in a strategic demand generation or ABM role at a high-tech company or agency serving tech companies; legal tech experience preferred
5+ years of people management experience, including leadership of geographically distributed teams and 3+ years leading multi-functional marketing teams, with a demonstrated track record of hiring, developing, coaching, and retaining high-performing teams across demand generation, ABM, customer marketing, and related disciplines
Strong cross-functional operator with clear examples of owning marketing outcomes end-to-end
Experience leading global or multi-region marketing programs, including EMEA markets
Proven experience in customer marketing and/or customer advocacy program management
Proven ability to work cross-functionally with SDRs, Sales, Customer Success, and multiple levels of management
Demonstrated experience managing and developing marketing teams of 5+ people across multiple functions
Hands-on experience with CRM and marketing/ABM tools (Salesforce plus HubSpot/Marketo or similar; bonus for tools like 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, Mutiny, Qualified, etc.)
Demonstrated experience leading the adoption of generative AI and AI-enabled marketing technologies to improve strategic planning, personalization, operational efficiency, and business decision-making, with the ability to evaluate success through measurable business outcomes rather than technology adoption alone.
Demonstrated proficiency using AI tools such as Claude, Glean, Perplexity, ChatGPT, and similar platforms.
Strong analytical and data-driven mindset with experience using audience insights, segmentation, personalization, and targeting strategies to drive New Logo pipeline creation, opportunity progression, win rates, and revenue outcomes — not just vanity metrics
Strong project management skills to effectively manage multiple programs with tight deadlines, drive alignment across global teams, and own budget planning and allocation across functions and regions
Excellent communication skills across multiple mediums and audiences
Able to perform under pressure, prioritize, and deliver results in a demanding, high-growth environment that requires fresh thinking and innovation
Experience leading organizational change, developing high-performing teams, and building scalable marketing capabilities in a rapidly evolving technology environment.

Benefits

Comp & perks

healthy work/life balance
floating holidays
quarterly wellness day
support for Employee Resource Groups (ERGs)