Strategic Brand Director

Agilent Technologies

. Define and lead the enterprise brand vision, positioning, and long-term strategy aligned to business objectives and growth priorities .

Posted 4/25/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $168,160 - $315,300 per yearWebsite

About the role

Key responsibilities & impact

Define and lead the enterprise brand vision, positioning, and long-term strategy aligned to business objectives and growth priorities
Serve as the champion of the brand, ensuring clarity, consistency, and differentiation across all customer-facing and internal touchpoints
Establish and evolve brand architecture, messaging frameworks, and value propositions across portfolios, solutions, and markets
Partner with executive leadership, commercial marketing, sales, product, and regional teams to embed brand strategy into go-to-market planning and execution
Act as a trusted advisor and thought leader on brand, storytelling, and customer perception across the organization
Align global and regional stakeholders on brand priorities while enabling local relevance within a consistent and effective enterprise framework
Translate brand strategy into compelling and differentiated narratives, campaigns, and experiences across digital, social, and traditional channel interactions
Ensure the brand is consistently expressed across all owned, earned, and paid channels, adapting content to platform-specific requirements while upholding brand identity
Establish brand governance models, guidelines, and prioritization frameworks to ensure disciplined, scalable execution of strategic sub-brands in coordination with Agilent’s parent brand
Oversee brand standards, visual identity systems, and tone-of-voice principles
Ensure efficient collaboration across internal teams and agency partners, removing friction and enabling speed to market

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing, Business, Communications, or equivalent experience
10+ years of progressive experience in brand strategy, marketing, or related leadership roles, ideally in complex B2B or global environments
Proven track record of building and scaling strong, differentiated brands that drive measurable business outcomes
5+ years of experience leading teams in large, matrixed organizations with diverse portfolios, products, and customer segments
Demonstrated ability to influence senior leaders and align cross-functional teams around a shared brand vision
Strong strategic thinking skills with the ability to translate vision into actionable plans and execution
Financial and commercial acumen, including experience developing business cases and managing significant brand or marketing investments
High comfort with analytics, martech, and digital platforms; able to leverage technology for brand measurement, personalization, and optimization

Benefits

Comp & perks

Bonus eligibility
Stock options
Competitive benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategymarketingstorytellingcustomer perceptionbrand governancevisual identity systemstone-of-voice principlesanalyticsmartechdigital platforms

Soft Skills

strategic thinkinginfluencingcollaborationleadershipcommunicationadaptabilityproblem-solvingteam managementcross-functional alignmentexecution

Certifications

Bachelor’s degree in MarketingMaster’s degree in MarketingBachelor’s degree in BusinessMaster’s degree in BusinessBachelor’s degree in CommunicationsMaster’s degree in Communications