Digital Product Content Specialist
Agilent Technologies
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $93,760 - $175,800 per year
Job Level
Mid-LevelSenior
About the role
- Own the web presence strategy on Agilent.com for the Services Division.
- Set strategy for the overall web page content working internally with product marketing managers, global marketing, and marcom functions.
- Define & lead the strategy for Services product information management (PIM) content, acts as advisor for ongoing content management.
- Liaison to the Digital Enablement & Digital Channel teams to ensure strategic alignment and drive growth for the e-commerce channel.
- Manage Services search-engine optimization (SEO) activities, including analysis and implementation, working with product managers and with the relevant stakeholders in the digital team.
- Work with the global marketing program management (GMPM) to align efforts in search-engine marketing (SEM) with SEO strategy to optimize online business growth.
- Support GMPM, business marketing managers, and product management in creating relevant digital materials to drive successful new product launches and introductions with digital assets such as videos, landing pages, sales information, events, and related internal or external product communications.
- Represent Services as the primary point of contact with Agilent’s broader digital team, e.g. on team projects related to next generation technologies.
Requirements
- Bachelor's degree or equivalent
- 4+ years of experience in the services business across any industry
- Experience at an analytical instrument, life sciences, or technology company
- Experience with web page creation, SEO marketing automation and other digital marketing strategies
- In-depth knowledge of current best practices for digital marketing including familiarity with software platforms such as Google Analytics and BrightEdge.
- Understanding appropriate usage of digital tools while understanding marketing programs, mapping the customer buying journey and how to leverage appropriate technologies to support/enhance results
- Prior experience in handling marketing and product content on websites within content management systems
Benefits
- Bonuses
- Stock options
- Health insurance
- Flexibility to work remotely
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
search-engine optimizationsearch-engine marketingcontent managementdigital marketing strategiesweb page creationproduct information managementmarketing automationcustomer buying journeydigital asset creation
Soft skills
strategic alignmentcollaborationadvisorycommunicationproject management
Certifications
Bachelor's degree