Marketing Manager – Commercial & International

AGI - Ag Growth International

Marketing Manager developing strategies to drive business growth for AGI's global market. Collaborating with product management, sales, and marketing teams to enhance AGI's market position.

Posted 7/13/2026full-timeRemote • 🇨🇦 CanadaSeniorLead💰 CA$100,000 - CA$110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing product positioning, messaging, and value propositions while effectively creating sales enablement tools and marketing strategies that align with business objectives. Proven ability to manage cross-functional collaboration and deliver impactful marketing campaigns in B2B environments.

Highest-signal resume keywords

B2B Marketing ExperienceProduct Positioning DevelopmentSales Enablement Tool CreationProject Management SkillsContent Creation and Business Writing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingMarket AnalysisCompetitive AnalysisMarketing Campaign DevelopmentSales Tools DevelopmentCustomer CommunicationsEvent Marketing StrategiesKPI MonitoringBudgeting and ForecastingCommercialization Initiatives

Soft Skills

Excellent CommunicationStakeholder ManagementCross-Functional CollaborationPresentation SkillsProject Management

Tools & Technologies

Microsoft Office Suite

Industry Keywords

Industrial MarketingManufacturingAgricultureMaterial HandlingConstructionEngineered ProductsProduct LaunchesCustomer Value PropositionsMarketing Performance AssessmentBrand Standards

About the role

Key responsibilities & impact

Develop and maintain product positioning, messaging, and value propositions across AGI's commercial product portfolio.
Partner with product management and engineering teams to understand product capabilities, customer applications, and competitive advantages.
Translate technical product features into customer-focused benefits and business value.
Develop product marketing plans that support growth objectives and strategic priorities.
Lead marketing support for new product introductions and portfolio expansion initiatives.
Coordinate launch plans across sales, product management, engineering, and design.
Develop launch assets including sales tools, literature, presentations, videos, digital content, and customer communications.
Monitor market trends, customer needs, competitive activity, and emerging industry opportunities.
Conduct competitive analysis and develop tools that help sales teams effectively position AGI solutions.
Provide market insights and recommendations to support business planning and product strategy.
Create and maintain sales enablement materials including product presentations, battle cards, case studies, application guides, technical literature, and customer success stories.
Support global sales teams through training materials and product communications.
Partner with sales leadership to identify content and marketing tools needed to accelerate opportunity development.
Develop integrated marketing campaigns that support strategic growth initiatives.
Create and oversee development of customer-focused content across digital, print, video, trade media, and event channels.
Ensure all content aligns with AGI brand standards and business objectives.
Manage agency and freelance resources when required.
Support AGI participation in key industry trade shows, conferences, associations, and customer events.
Develop event marketing strategies, product launch activities, and post-event follow-up plans.
Coordinate marketing assets and messaging to maximize event ROI.
Work closely with regional and country marketing representatives to support local market requirements.
Ensure consistent messaging, positioning, and brand execution across regions.
Share best practices, campaign insights, and performance results across the organization.
Monitor campaign effectiveness and marketing performance using established KPIs.
Track marketing investment and assess return on marketing activities.
Assist with annual planning, budgeting, and forecasting activities.

Requirements

What you’ll need

A Bachelor's degree in Marketing, Business, Communications, Engineering, Agriculture, or a related field.
Minimum 7 years of progressive B2B marketing experience.
Experience marketing industrial, manufacturing, agriculture, material handling, processing, construction, or engineered products.
Demonstrated success supporting product launches and commercialization initiatives.
Experience developing product positioning and customer value propositions.
Strong content creation and business writing capabilities.
Experience creating sales enablement tools and supporting sales organizations.
Strong project management skills with the ability to manage multiple priorities simultaneously.
Excellent presentation, communication, and stakeholder management skills.
Experience working cross-functionally with sales, product management, engineering, and leadership teams.
Proficiency with Microsoft Office Suite.

Benefits

Comp & perks

Professional development activities
Competitive salaries
Benefits packages
Employee share purchase plan