Director of Product Marketing

AgencyBloc

Director of Product Marketing leading product launches and revenue strategies at AgencyBloc. Overseeing product marketing across competitive intelligence, customer and partner marketing initiatives.

Posted 6/16/2026full-timeCedar Falls • Iowa • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own product marketing strategy and performance across launches, positioning, competitive intelligence, research, customer marketing, and partner marketing
Lead product launches across the organization, driving strategy, audience definition, value story, GTM handoff, and post-launch performance.
Apply AI and agentic workflows across product marketing execution to scale message testing, launch assets, competitive monitoring, enablement content, and research synthesis
Develop competitive and win/loss intelligence, and translate it into sharper positioning, prioritization, and sales strategy
Partner with Sales and BDR leadership on sales narratives, enablement, and field-ready messaging to win priority opportunities
Lead release engagement and communications segmentation, tailoring release and lifecycle messaging by audience, account tier, and product
Own customer marketing, driving the adoption and lifecycle engagement that strengthens our base
Own partner marketing through strategic co-marketing programs, joint campaigns, and channel activation
Establish repeatable PMM frameworks, templates, and operating standards that raise commercialization quality and launch readiness

Requirements

What you’ll need

8+ years of experience in B2B SaaS product marketing, including time at a Senior Manager or Director level
Proven experience driving go-to-market and commercialization across multiple product lines, not just contributing to it
Strong positioning and storytelling skills, with the ability to take input from many stakeholders and land on a sharp, concise message
Experience defining or refining TAM, ICP, segmentation, and buyer and use-case clarity to improve go-to-market effectiveness
Experience developing sales enablement narratives and materials, and partnering directly with Sales on launch and deal readiness
Experience in customer marketing, partner marketing, or both, including advocacy, references, or co-marketing
Experience with competitive intelligence and win/loss analysis
Hands-on experience applying AI and agentic workflows to marketing execution to improve output, speed, and quality
Hands-on experience with platforms such as HubSpot, Salesforce, and other modern GTM technologies
Experience managing direct reports and partnering across a matrixed organization to drive decisions without direct authority
Strong analytical, communication, and executive presentation skills
Ability to operate effectively in fast-moving environments with evolving processes and priorities

Benefits

Comp & perks

Professional development opportunities
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS product marketinggo-to-market strategycommercializationcompetitive intelligencewin/loss analysissales enablementcustomer marketingpartner marketingAI workflowsmessage testing

Soft Skills

positioningstorytellinganalytical skillscommunication skillsexecutive presentation skillsleadershipcollaborationadaptabilitystrategic thinkingstakeholder management