AgelessRx

Data Analyst IV, Marketing

AgelessRx

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

SeniorLead

Tech Stack

PythonSQLTableau

About the role

  • Lead analytics across the current marketing funnel—from impression to sale—driving profitable growth at scale
  • Optimize Landing Page & Web Funnel performance (strong preference for experience with Heap)
  • Drive Lifecycle Marketing engagement and retention (strong preference for Braze)
  • Improve Paid Media performance and budget efficiency (strong preference for Meta, Google Ads, TikTok)
  • Define and evolve core growth KPIs, including incrementality, CAC efficiency, LTV:CAC, and campaign ROAS
  • Analyze creative performance, audience segmentation, landing page testing, and offer strategy to guide high-ROI optimizations
  • Support marketing mix modeling (MMM), incrementality testing, and causal inference to refine attribution strategies and maximize ROAS
  • Maintain a strong understanding of digital marketing ecosystems, including paid social, search, display, email, and affiliate channels, to inform holistic marketing measurement and optimization
  • Ensure marketing metrics align with broader company goals and support both strategic and tactical decision-making
  • Write advanced, performant SQL to power complex analyses and dashboards
  • Build and maintain scalable data models in dbt to support self-serve reporting and recurring performance monitoring
  • Own marketing data quality and consistency across Marketing, Data & Analytics, and Engineering teams
  • Contribute to developing shared analytical frameworks and standardized reporting logic
  • Partner with channel marketers to improve efficiency, targeting, and spend allocation across paid platforms
  • Maintain and enhance attribution models to better assess cross-channel effectiveness and inform budget strategy
  • Forecast CAC and campaign performance across multiple scenarios to guide spend and resource allocation
  • Collaborate on audience and creative testing frameworks that drive scalable performance gains
  • Use behavioral and transactional data to identify high-performing prospect cohorts and shape targeted CRM strategies
  • Analyze the impact of transactional and promotional emails on acquisition, conversion, and early-stage engagement
  • Evaluate email experiments (subject lines, send times, offers, creatives) to improve open rates, CTRs, and conversions
  • Act as the embedded analytics partner to key stakeholders in Growth, Lifecycle, Brand, and Engineering
  • Present complex findings clearly and actionably to technical and non-technical audiences, including senior leadership
  • Proactively identify growth opportunities across the funnel and recommend data-driven strategies to unlock revenue
  • Translate ambiguous or under-scoped business problems into structured projects with measurable outcomes

Requirements

  • 7+ years of experience in data or marketing analytics, with demonstrated impact in growth-stage or consumer-focused companies
  • Proven track record owning analytics for marketing or growth teams and driving measurable results
  • Advanced SQL skills with comfort working on large, complex datasets
  • Hands-on experience building and maintaining data models in dbt
  • Strong BI skills — ability to build and maintain dashboards and reports (Tableau or equivalent preferred)
  • Advanced analytical skills — experience with in-depth analysis, ideally using notebook environments such as Hex, paired with Python proficiency
  • Experience with marketing measurement techniques such as marketing mix modeling (MMM), incrementality testing, and causal inference
  • Deep understanding of digital marketing ecosystems, including paid social, search, display, email, and affiliate channels
  • Experience with product analytics tools — strong preference for Heap; Amplitude or Mixpanel also relevant
  • Experience with lifecycle/CRM platforms — strong preference for Braze; experience with SFMC or Klaviyo also relevant
  • Experience with paid media analytics — strong preference for Meta, Google Ads, TikTok, or similar platforms
  • Self-starter with exceptional business intuition, communication skills, and cross-functional collaboration ability
  • Comfortable working in fast-paced, ambiguous environments with a high degree of ownership