Search Engine Marketing Manager
AgelessRx
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $130,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and implement comprehensive paid search and shopping strategies to meet traffic, lead generation, and revenue objectives.
- Identify targeted keywords, develop ad groups, and optimize bids in order to maximize the effectiveness of your campaigns.
- Create compelling and high-converting ads that are aligned with brand guidelines and resonate with target audiences.
- Manage and allocate budgets across campaigns to ensure efficient expenditures and optimal returns.
- Analyze campaign performance and financial efficiency by reporting on CTR, CPC, CPA, ROAS, and CAC-to-LTV payback metrics to surface actionable insights that guide profitable scaling.
- Conduct A/B tests to improve the performance of ad copy, landing pages, and bidding strategies.
- Stay current on industry trends and platform enhancements (e.g., Google AdWords, Microsoft Advertising).
- Coordinate closely with the content, SEO, and creative teams to ensure that the campaign is executed cohesively and aligned with broader marketing initiatives.
- Work with product and design teams to develop landing pages that are optimized for conversion rate optimization (CRO).
- Maintain compliance with all platform policies, industry regulations, and brand guidelines.
Requirements
- 3-5 years of experience managing paid search and shopping campaigns, preferably in telehealth, prescription drugs, or health & wellness
- Proven track record in driving ROI through PPC campaigns, specializing in Google Adwords and Microsoft Advertising.
- Excellent analytical skills and proficiency with tools such as Google Analytics, SEMrush, Ahrefs, and others.
- Expertise in keyword research, audience segmentation, and audience targeting.
- A working knowledge of CRM platforms (e.g., HubSpot, Salesforce) and the integration of paid search campaigns with them is required.
- Excellent communication skills, including the ability to present data-driven insights to stakeholders.
- Google Ads Certification and/or Microsoft Advertising Certification is highly preferred.
- Ability to thrive in a fast-paced environment and manage multiple campaigns simultaneously.
- Proficiency in Excel, Google Sheets, or other data analysis tools for reporting and forecasting.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid search strategiesshopping strategieskeyword researchad copy optimizationA/B testingconversion rate optimizationaudience segmentationPPC campaign managementdata analysisbudget management
Soft skills
analytical skillscommunication skillsstakeholder presentationcollaborationtime managementadaptabilityproblem-solvingattention to detailstrategic thinkingcreativity
Certifications
Google Ads CertificationMicrosoft Advertising Certification