CRM Specialist – Marketing Automation

Agência F2F

CRM & Marketing Automation Specialist at F2F, focusing on multi-channel CRM and automation strategies. Requires experience with CRM platforms like ActiveCampaign and data analysis skills.

Posted 5/26/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan and strategize multi-channel CRM journeys and automation sequences (email, RCS, and WhatsApp), aligned with clients' objectives.
Configure and automate flows and automations in ActiveCampaign, translating briefs into conditional logic and precise segmentation.
Execute email, RCS, and WhatsApp sends according to schedules and SLAs agreed with the internal team.
Build landing pages in ActiveCampaign, ensuring correct UTM tracking, LGPD-compliant consent, and CRM integration.
Perform data hygiene, creation, and maintenance of lists and segments, ensuring standardized naming, tags, and permissions.
Integrate landing page and website forms with the CRM, configuring fields, UTMs, webhooks, and APIs in collaboration with the tech team.
Adjust HTML/CSS templates and apply simple JavaScript (masking, validations, tracking events).
Produce performance reports with insights, opportunities, and optimization recommendations based on metrics such as CTR, conversion, and abandonment.

Requirements

What you’ll need

Minimum 3 years of experience with CRM and marketing automation platforms (ActiveCampaign, HubSpot, Klaviyo, or similar).
Analytical, organized, and proactive profile with autonomy to manage multiple projects and clients simultaneously.
Proven experience designing and implementing multi-channel journeys (email, SMS, WhatsApp, RCS).
Strong skills in data analysis and interpreting email metrics (CTR, conversion, abandonment).
Familiarity with API integrations, webhooks, and analytics tools.
Good written and verbal communication skills, with fluency to work in a collaborative remote environment.

Benefits

Comp & perks

Autonomy in executing tasks.
100% remote opportunity.
Free access to the "InquietaMENTE" Learning Path for professional development.
Partnership with Conexa: online mental health and well-being platform (2 free monthly sessions with psychologists and 2 with nutritionists).
Partnership with Wellhub (Gympass) to support physical health.
23 paid working days off per year, distributed throughout the year.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMmarketing automationActiveCampaignHTMLCSSJavaScriptdata analysisAPI integrationswebhooksUTM tracking

Soft Skills

analyticalorganizedproactivecommunicationcollaborative