Agência F2F

Strategic Planner

Agência F2F

full-time

Posted on:

Location Type: Remote

Location: Brazil

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About the role

  • Conduct market, consumer behavior, and competitor analyses, identifying opportunities that guide strategic and creative direction.
  • Translate global directives into clear, executable, and commercially relevant communication strategies for LATAM and Brazil.
  • Develop 360° campaign strategies (creative territory, narrative, message house, and overarching communication direction).
  • Define the strategic role of products within the category and portfolio, considering markets such as TVs, air conditioners, white goods, and home products.
  • Build communication plans (phasing, target audiences, priority channels) and structure strategic rollouts of campaigns.
  • Translate complex technology into clear, sales-oriented arguments.
  • Prepare and present high-level strategic presentations (PT and EN) for the local team and HQ.
  • Ensure coherence between strategy, creative, and media, interfacing with multiple stakeholders.
  • Develop replicable strategic frameworks and models for the account.
  • Operate autonomously in leading projects and making strategic decisions.

Requirements

  • Proven experience independently leading campaign strategies
  • Experience with complex accounts or working across international interfaces
  • Ability to adapt global directives to local contexts
  • Experience with technology brands, durable goods, or technical product categories
  • Track record in developing creative territories and message matrices
  • Strong synthesis skills, organized reasoning, and systems thinking
  • Excellent ability to create and deliver strategic presentations
  • Fluency in English (spoken and written)
  • Familiarity with AI tools to optimize productivity
  • Autonomy, confidence in decision-making, and a strategic mindset.
Benefits
  • Autonomy in executing responsibilities
  • Remote work
  • Free access to the “Trilha de Conhecimento InquietaMENTE” learning track
  • Partnership with Conexa (2 monthly consultations with psychologists and 2 with nutritionists)
  • Partnership with Wellhub (Gympass)
  • 23 paid business days of leave per year, scheduled throughout the year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign strategiesmarket analysisconsumer behavior analysiscompetitor analysiscommunication strategiesstrategic presentationscreative territoriesmessage matricesstrategic frameworkssystems thinking
Soft Skills
autonomydecision-makingadaptabilitysynthesis skillsorganized reasoningconfidencestrategic mindsetinterpersonal skillscommunication abilitiesleadership