Business Development Manager

AG Barr Group

Business Development Manager growing AG Barr’s FMCG revenue, market share, and profitability across Bestway and Costco. Managing customer relationships, commercial activations, promotional investment, and field execution.

Posted 9/3/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in FMCG account management with a strong focus on P&L control, sales activations, and promotional investments. Proven ability to build relationships, influence stakeholders, and achieve customer KPIs through effective communication and leadership.

Highest-signal resume keywords

FMCG Account ManagementP&L ControlSales ActivationsHigh-Level Communication SkillsCoaching and Collaborative Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercial Investment ManagementSKU Mix ManagementDynamic Activity PlanningForecast AccuracyPromotional Investment Control

Soft Skills

Negotiation SkillsInfluencing SkillsRelationship ManagementTeam Collaboration

Certifications & Qualifications

Business-Related Degree

Industry Keywords

Customer Portfolio ManagementMarket Share GrowthField Sales ExecutionCustomer KPIsAG Barr Behaviours

About the role

Key responsibilities & impact

Take full ownership of the Bestway and Costco customer portfolio
Drive revenue, market share, profitability, and customer performance
Manage commercial investment and increase overall invoice contribution through effective SKU mix management
Monitor promotional activity and challenge account contacts to maximise return on investment
Build and manage relationships with key customer contacts across management, director, and regional marketing levels
Work with the wider business unit team to grow the business and develop customer relationships
Target and communicate with the field sales force to deliver excellent in-store execution
Create and deliver visual aids and sales stories for field sales meetings and planning cycles
Increase product visibility and display effectiveness through accompaniment and motivation of the field sales force
Achieve customer KPIs within agreed annual budget costings, including invoice revenue, customer contribution, market share, and forecast accuracy

Requirements

What you’ll need

Proven track record in FMCG account management, including head office exposure
Demonstrated control over P&L, sales activations, and promotional investments
Business-related degree or equivalent practical commercial experience
Capability to develop, evaluate, and execute dynamic rolling activity plans and commercial activations
High-level communication and negotiation skills
Ability to influence external buyers and internal cross-functional teams, including Marketing, Supply Chain, and eCommerce
People management experience is desirable
Strong coaching and collaborative leadership skills are essential
Demonstrate AG Barr behaviours of Being Honest, Accountable, Connected and Brave

Benefits

Comp & perks

Competitive salary benchmarked against market rates
Annual bonus scheme linked to business and individual performance
Defined contribution L&G pension with employer contribution
34 days holiday
Flexible holiday trading
Flexible cash pot to spend on benefits
Private Medical cover
Healthcare Cash Plan
Flexible benefits including discounts and cashbacks, gym memberships, and technology purchases
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day and staff sales
Ongoing professional development and access to Learning and Development programmes and content