Regional Business Development Manager – On Trade

AG Barr Group

Regional Business Development Manager responsible for product distribution of established brands across the North East and York. Driving commercial growth, stakeholder management, and operational execution in the On Trade sector.

Posted 7/6/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cognos

About the role

Key responsibilities & impact

KPI Ownership: Responsible for hitting targets related to revenue, distribution, new business, and product availability.
Joint Business Plans (JBPs): Developing mutual growth strategies with key customers to ensure both A.G. Barr and the client see a return on investment.
New Business: Identifying and securing new stockists while negotiating commercial terms that protect profit margins.
Supply Chain & Forecasting: Managing the end-to-end flow of stock—from the factory to the warehouse, and ultimately to the store shelf—to ensure products are never out of stock.
Activation: Executing promotional campaigns and seasonal 'big bets,' ensuring high visibility and 'point of purchase' awareness (e.g., menu placements and displays).
Budget Oversight: Managing promotional and trade investment budgets to ensure all deals remain profitable for the company.
Insight-Led Selling: Using category data and consumer insights to influence customers and optimise sales performance.
Stakeholder Management: Building long-term partnerships with buyers, marketing teams, and internal stakeholders.
Reporting: Handling all administrative duties, internal communications, and account reviews to keep all parties aligned on business decisions.

Requirements

What you’ll need

Significant experience in FMCG or strategic sales, preferably Key Account Management
Direct experience within the UK/Local On-Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks)
Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business
Excellent IT skills (Google Suite, Excel, PowerPoint & Word). Able to learn new packages (Cognos, IRI/Kantar, Demantra)
Comfortable working with sales data and managing budget
Highly Organised
Developed communication skills (especially remotely)

Benefits

Comp & perks

Annual bonus linked to business and individual performance
Defined contribution Pension
34 days holiday
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day and staff sales
Annual salary review
Ongoing professional development and access to Learning and Development programmes and content

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Sales Target AchievementBudget ManagementPromotional Campaign ExecutionData AnalysisCommercial Negotiation

Soft Skills

Highly OrganisedDeveloped Communication Skills