Product Manager – Digital Marketing, Innovation

AG Barr Group

Product Manager overseeing AG Barr's digital marketing and innovation initiatives. Shaping tech strategies for marketing effectiveness and driving product development growth.

Posted 6/19/2026full-timeCumbernauld • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the Marketing & Technology Roadmap: Lead the strategic tech direction for marketing automation, campaign management, social tools, and D2C foundations to improve marketing effectiveness.
Modernise Innovation Tooling: Partner with R&D to optimise stage-gate processing, portfolio tracking, and ideation platforms to accelerate our growth pipeline.
Apply Product Discovery: Utilise assumption mapping, rapid prototyping, and pilots to build grounded roadmaps where requirements are still forming.
Drive Build-vs-Buy Decisions: Evaluate external vendors and deliver commercially sound platform investment recommendations to marketing leadership and the CCO.
Govern Consumer Data Privacy: Ensure all digital marketing and data collection platforms strictly adhere to GDPR and consent management regulations.
Engage and Inspire Teams: Align, influence, and excite ambitious commercial, brand, and R&D leaders, ensuring technology capability matches business aspirations.

Requirements

What you’ll need

Proven product management experience spanning digital marketing technology, campaign management, or D2C platforms.
An inspiring and engaging communication style, with the ability to influence stakeholders and bring people on a digital transformation journey.
A strong product discovery mindset with a track record of defining roadmaps in highly ambiguous environments.
Sharp commercial acumen, with the ability to link technology investments directly to marketing performance outcomes.
A solid understanding of data privacy, consumer consent management, and GDPR compliance.
Hands-on experience with modern MarTech tools, specifically enterprise platforms like Sprinklr.
Experience working within the FMCG or consumer goods digital landscape.
Working knowledge of innovation management processes and NPD stage-gate pipelines.

Benefits

Comp & perks

Uncapped bonus linked to business performance
Defined contribution Pension
Up to 34 days holiday (depending on shift pattern)
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day and staff sales
Annual salary review
Ongoing professional development and access to Learning and Development programmes and content
And much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementdigital marketing technologycampaign managementD2C platformsproduct discoveryroadmap definitiondata privacyconsumer consent managementGDPR complianceinnovation management

Soft Skills

communicationinfluenceengagementcommercial acumenteam alignmentinspiration