National Account Manager

AG Barr Group

National Account Manager leading and managing the Booker customer account with AG Barr. Focusing on delivering growth and building relationships within an FMCG environment.

Posted 6/5/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cognos

About the role

Key responsibilities & impact

Account Management: Take full ownership of the account, managing promotional activities, forecasting, and working collaboratively with key internal and external teams to deliver business objectives. Ensure accurate and timely delivery of forecasts and business targets.
Commercial Understanding: Develop a strong understanding of P&L management and drive contribution through effective negotiation and planning. Build comprehensive joint business plans with customers, ensuring alignment with overall business objectives.
Forecasting & Data Management: Own the process for weekly, period, and annual forecasting, using multiple data sources to generate accurate and actionable forecasts. Work closely with the supply chain team to ensure forecasts are executed seamlessly.
Negotiation & Influencing: Prepare and execute successful negotiations, ensuring the protection of AG Barr's values and mitigating risks. Build strong relationships with key contacts at all levels, both internally and externally, to ensure long-term strategic partnerships.
Building Customer Influence: Adapt communication style and approach to align with customer needs. Gain deep insights into customers’ internal systems and objectives, using this knowledge to create effective and customer-centric plans.
Training & Development: Proactively manage personal and team development, ensuring competencies align with commercial goals. Provide leadership and guidance, developing skills through performance reviews, coaching, and mentoring to cultivate future leaders within the business.
Collaboration & Cross-Functional Work: Partner with commercial managers, business unit leaders, and other internal departments such as finance, HR, and supply chain to ensure strategic alignment and effective execution of plans.
Performance Monitoring & Reporting: Track and report on key performance metrics, ensuring business objectives are met. Address any discrepancies in performance and adjust plans as necessary.

Requirements

What you’ll need

FMCG Experience: Experience in account management within an FMCG environment, with a focus on managing national-level accounts.
Commercial Acumen: Strong understanding of P&L management, forecasting, and business development. Proven ability to build joint business plans and negotiate effectively to drive results.
Relationship Management: Experience in managing senior-level relationships with major customers. Ability to influence decision-makers and effectively present at various organizational levels.
IT Proficiency: Strong IT skills, including proficiency with CRM, forecasting tools, and Google Office. Experience with Demantra and Cognos is a plus.
Presentation & Communication: Excellent presentation and communication skills, with the ability to engage effectively with both internal teams and external stakeholders.

Benefits

Comp & perks

Annual bonus linked to business and personal performance
Defined contribution Pension
Up to 34 days holiday (depending on shift pattern)
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day and staff sales
Ongoing professional development and access to Learning and Development programmes and content

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

P&L managementforecastingbusiness developmentnegotiationdata managementperformance monitoringjoint business planning

Soft Skills

relationship managementinfluencingcommunicationcollaborationleadershipcoachingmentoring