National Account Executive

AG Barr Group

National Account Executive responsible for managing key accounts at Morrisons. Driving business growth and executing tailored customer plans within the FMCG sector.

Posted 5/26/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Channel Strategy & KPI Delivery: Achieve key performance indicators (KPIs) such as turnover growth, gross profit percentage, volume growth, distribution, and cost per litre, all within agreed annual budget costings.
Customer & BDM Management: Build and manage strong relationships with key contacts within your account base, including controllers, area managers, and supply chain teams, to support business growth and customer relationship development.
Promotional Activity Management: Monitor promotional activity and ensure brand strategies are delivered effectively. Challenge key contacts to ensure optimal ROI from promotional spend through analysis and evaluation of sales data.
In-Store Execution: Drive excellence in-store execution through coordination with the field sales force, ensuring AG Barr products are visible, well-displayed, and aligned with brand expectations.
Account Planning: Use market data, including customer EPOS data, to evaluate activity, develop account-specific plans, and maximise business opportunities in collaboration with National Account Managers (NAMs) and cross-functional teams.
Budget Management: Manage and track the budget for your customer account portfolio, ensuring spend is aligned with the overall business plan while working to reduce costs and maximise profitability.
Trade Days & Displays: Organise and manage trade days, displays in depot/store, and trade shows, ensuring successful execution and driving brand presence.
Cross-Functional Collaboration: Work closely with cross-functional teams, including NPD, logistics, and marketing, to ensure alignment with overall business objectives and participate in relevant projects.

Requirements

What you’ll need

Educational Background: Business-related degree or equivalent experience.
FMCG Experience: Experience within an FMCG company, ideally with exposure to marketing, sales promotion, and P&L management.
Account Management: Experience managing key accounts, particularly within the FMCG sector, with a focus on head office account management and customer relationship development.
Market Intelligence: Ability to generate and analyse market data (specifically EPOS data) to evaluate activities and create targeted plans to drive business growth.
Communication Skills: Excellent communication and presentation skills, both written and verbal, with the ability to build relationships at all levels within the customer base.
Project Management: Experience in managing and delivering complex projects, including trade days and promotional campaigns.
Travel Flexibility: Ability to travel extensively within the UK, including overnight stays, as required.

Benefits

Comp & perks

Up to 34 days holiday (depending on shift pattern)
Flexible holiday trading
Living Wage Employer
Healthcare Cash Plan
Peppy Health
Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day
Pension
Annual salary review
Ongoing professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

KPI deliverybudget managementaccount planningmarket data analysisEPOS data analysisP&L managementpromotional activity managementproject managementsales data evaluationcustomer relationship development

Soft Skills

communication skillspresentation skillsrelationship buildingcross-functional collaborationorganizational skillsleadershipanalytical skillsproblem-solvingnegotiation skillsflexibility

Certifications

business-related degree