National Account Executive – Leisure Groups

AG Barr Group

National Account Executive acquiring and developing leisure-group accounts for AG Barr’s FMCG beverage brands. Managing joint business plans, forecasting, promotions, budgets, and customer relationships.

Posted 9/8/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing key accounts within the FMCG sector, with a strong focus on customer relationship development, strategic planning, and compliance with promotional activities. Proficient in utilizing data insights from IRI and Kantar to drive business decisions and achieve KPIs.

Highest-signal resume keywords

Key Account ManagementFMCG ExperienceCustomer Relationship DevelopmentBusiness Insights AnalysisSales Promotion

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

P&L ManagementNumeracyAttention to DetailSelling TechniquesBusiness Planning

Soft Skills

Highly OrganisedSelf-StarterGood CommunicatorMotivatedEntrepreneurial Mindset

Tools & Technologies

Google SuiteExcelPowerPointWordTrinamix

Certifications & Qualifications

Business-Related Degree

Industry Keywords

On Trade IndustryRoutes to MarketFMCGAccount ManagementCustomer Portfolio Development

About the role

Key responsibilities & impact

Acquire new customers and develop the existing business portfolio within Leisure Groups
Retain full responsibility for customers within the designated sector
Target and onboard new customers
Execute Company and Business Unit strategic priorities within agreed budgets
Network and build strong relationships with key contacts within a designated OOH route to market
Manage accounts within nominated sectors and achieve agreed KPIs, including new business, IR, contribution, NPD, distribution, and promotional loading and management
Develop, agree, and deliver joint business plans with key customers
Work with the wider account team and Demand Planning on forecasts and account availability
Agree, manage, and adhere to authorised CI budgets and trading terms
Create, execute, and ensure compliance with customer promotional activity
Develop and share business insights using IRI, Kantar, and category data
Build relationships with key customers from CEO to warehouse operatives
Coordinate internal communication and processes with NAEs, NAMs, Head of On Trade, and BUD
Maintain clear external communication regarding business decisions affecting customers

Requirements

What you’ll need

Business-related degree or equivalent experience
Experience within an FMCG company, ideally with exposure to marketing, sales promotion, and P&L management
Experience managing key accounts, particularly within the FMCG sector, with a focus on head office account management and customer relationship development
Good IT skills (Google Suite, Excel, PowerPoint & Word)
Able to learn new packages (Trinamix, IRI/Kantar, CGA)
High level of numeracy and good attention to detail
Highly organised and a self-starter
Good communicator, especially remotely
An understanding of selling techniques
Knowledge of the On Trade Industry
Familiarity with routes to market, indirect and direct customers
Highly motivated to succeed
Entrepreneurial mindset

Benefits

Comp & perks

Up to 34 days holiday (depending on shift pattern)
Flexible holiday trading
Living Wage Employer
Healthcare Cash Plan
Peppy Health
Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day
Pension
Annual salary review
Ongoing professional development