Influencer Marketing Coordinator

Afya

Coordenador(a) de Marketing de Influência at Afya to develop and coordinate influencer marketing strategy. Structuring and coordinating a network of ambassadors and influencers aligned with brand values.

Posted 5/19/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop the influencer strategy aligned with the brand, establishing governance and selection criteria, and managing relationships and monitoring of ambassadors and influencers.
Coordinate the program across units, ensuring training, engagement, brand alignment, and community strengthening.
Map and manage physician influencers, leading campaigns and negotiations and ensuring consistent positioning.
Work with the social team to define topics and narratives, ensuring brand alignment and adherence to health best practices.
Ensure compliance with legal and regulatory guidelines, structuring contracting and approval workflows.
Define and track KPIs, analyzing reach, engagement, and impact of initiatives.

Requirements

What you’ll need

Experience with influencer marketing, community management, or creator programs;
Experience in structuring and executing influence campaigns/programs;
Ability to design processes and medium- to long-term initiatives;
Analytical, organized, and results-oriented profile;
Experience negotiating and building relationships with influencers, partners, and internal stakeholders;
Comfortable working with multiple stakeholders (internal teams and agencies);
Experience in healthcare, education, or professional communities (a plus);
Previous experience as a specialist or senior analyst in influence/social/creator marketing, with potential to coordinate a team.
Proactive and autonomous;
Community-minded with a focus on long-term relationships;
Ability to translate strategy into execution;
Organized and able to manage multiple projects;
Clear communicator with strong collaboration across different functions.

Benefits

Comp & perks

Meal allowance / food voucher;
Flexible hours and work arrangements (for remote positions);
Commuter allowance / transportation voucher (for hybrid or on-site roles);
Profit-sharing (PLR);
Multi-benefits: Flexible benefits via Flash Card to use as preferred.
Gympass / Wellhub;
Psicologia Viva (online platform for psychological and nutritional consultations);
Health and dental insurance;
Life insurance;
Extended parental leave (up to 6 months for mothers and 20 days for fathers);
Rede D'Ór: support and resources for maternal and infant health through a network of accredited nurses;
Birthday day off (one day of leave to take on your birthday or during your birthday month).
Platform with various courses to improve your knowledge (UCA);
Language academy (AIA);
Leadership development program;
Discounts on undergraduate and graduate courses at Afya's educational units.
Premium subscription to Afya iClinic and Afya Whitebook

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingcommunity managementcampaign executionKPI trackingdata analysiscontract structuringnegotiation

Soft Skills

analyticalorganizedresults-orientedproactiveautonomouscommunity-mindedclear communicatorcollaboration