Product Marketing Analyst (Mid-level)

Afya

Product Marketing Analyst role at Afya focusing on integrating strategies across Product, Marketing, and Sales teams. Aiming for effective execution of go-to-market initiatives in the health sector.

Posted 4/23/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and update Product Marketing materials such as presentations, one-pagers, and commercial proposals;
Support the creation of pitch decks and product storytelling, ensuring clarity and message consistency;
Execute go-to-market (GTM) plans, coordinating timelines, campaigns, and deliverables;
Support alignment between Marketing and Sales, ensuring execution within deadlines;
Contribute to sales enablement initiatives by creating materials for each stage of the funnel and keeping playbooks up to date;
Support training and enablement for the commercial team on products and offerings;
Organize and document the product and offering portfolio, ensuring standardization and clarity of information;
Track campaign and launch metrics, consolidating performance data (engagement, conversion, material usage);
Generate insights for continuous improvement of GTM strategies;
Work collaboratively with Product, Marketing, Sales, and Content teams to ensure alignment and smooth delivery.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications, or related fields;
Previous experience in Product Marketing or related roles;
Experience creating marketing or commercial materials;
Experience with campaigns, product launches (GTM), and project coordination;
Knowledge of the customer journey and sales funnel;
Familiarity with content marketing, campaigns, and performance metrics (engagement, conversion, etc.);
Excellent written communication with the ability to structure clear and concise messages;
Organized, detail-oriented, and able to prioritize effectively;
Proactive with an ownership mindset and comfortable working with multiple stakeholders;
Preferred: experience with digital products, B2B, sales enablement, or experience in healthtech, edtech, or media.

Benefits

Comp & perks

Meal allowance / meal voucher;
Flexible hours and work arrangements (for remote positions);
Transportation allowance (for hybrid or on-site positions);
Profit sharing (PLR);
Flexible benefits via Flash Card (use as you prefer);
Gympass / Wellhub;
Psicologia Viva (online platform for consultations with psychologists and nutritionists);
Health and dental insurance;
Life insurance;
Extended parental leave (up to 6 months for mothers and 20 days for fathers);
Rede D'Ór: support and important information for maternal and newborn health with an accredited network of nurses;
Birthday day off (one day off to use on your birthday or during your birthday month);
Learning platform with a variety of courses (UCA);
Language academy (AIA);
Leadership development program;
Discounts on undergraduate and postgraduate courses at Afya’s educational units;
Premium subscriptions to Afya iClinic and Afya Whitebook.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product MarketingGTM (go-to-market) planscampaignssales enablementperformance metricscontent marketingproject coordinationmarketing materials creationcustomer journeysales funnel

Soft Skills

written communicationorganizational skillsdetail-orientedprioritizationproactiveownership mindsetcollaborationclarity in messagingstakeholder managementtime management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in Communications