Afya

Social Media Analyst – Mid-level

Afya

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Plan, execute and monitor the social media editorial calendar, ensuring brand consistency, posting cadence and alignment with marketing objectives;
  • Create strategic content (copy and creative direction) for different platforms, adapting tone, format and approach according to the channel and target audience;
  • Manage the brand’s social media profiles, including posting content, engaging with the audience (comments, direct messages) and moderation;
  • Monitor digital trends, user behavior and content opportunities (trends, memes, relevant dates), proposing agile and creative actions;
  • Analyze performance metrics (engagement, reach, follower growth, conversions), producing insights and recommendations for continuous optimization;
  • Prepare regular performance reports, providing critical interpretation of results and suggestions for improvement;
  • Collaborate with design, content and media teams, ensuring clear briefs and alignment in campaign execution;
  • Support the planning and execution of integrated digital marketing campaigns, contributing social-specific strategies;
  • Run A/B tests and experiments on formats, posting times and approaches to maximize results;
  • Track and ensure deadlines and deliverables are met, managing simultaneous requests efficiently;
  • Support social listening initiatives and management of the brand’s online reputation.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications or related fields;
  • Previous experience managing social media for brands or companies;
  • Excellent written communication and strong copywriting skills;
  • Organized, able to manage multiple tasks and schedules;
  • Creative, proactive and results-oriented profile;
  • Experience planning and managing social media content (Instagram, TikTok, LinkedIn, Facebook, etc.);
  • Experience creating editorial calendars and tracking timelines;
  • Familiarity with management and analytics tools (Meta Business Suite, Hootsuite, Sprout, etc.);
  • Monitoring metrics and KPIs (engagement, reach, conversions);
  • Basic knowledge of paid social media – a plus;
  • Awareness of digital trends, memes and user behavior;
  • Basic knowledge of briefing for creative assets and design lead times.
Benefits
  • Meal allowance / food voucher;
  • Flexible working hours and arrangements (for remote positions);
  • Transportation allowance (for hybrid or on-site positions);
  • Profit-sharing (PLR);
  • Multi-benefits: flexible benefits via a Flash Card to use as you prefer;
  • Gympass / Wellhub;
  • Psicologia Viva (online platform for psychology and nutrition consultations);
  • Health and dental insurance;
  • Life insurance;
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers);
  • Rede D'Ór: support and resources for maternal and newborn health with an accredited nursing network;
  • Birthday day off (one day off on or during your birthday month);
  • Learning platform with a variety of courses (UCA);
  • Language academy (AIA);
  • Leadership development program;
  • Tuition discounts for undergraduate and graduate courses at Afya educational institutions.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcopywritingcontent creationperformance analysisA/B testingdigital marketingeditorial calendar planningKPI monitoringpaid social mediacreative asset briefing
Soft Skills
written communicationorganizational skillscreativityproactivityresults-orientedcollaborationtime managementaudience engagementcritical thinkingadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in Communications