Afya

Marketing Analytics Analyst – Mid-level

Afya

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Tech Stack

ETLSQL

About the role

  • Implement and manage tags, pixels, and conversion events using Google Tag Manager (Google Ads, Meta Ads, LinkedIn Ads, etc.);
  • Configure and optimize measurements in Google Analytics 4 (events, parameters, audiences, and reports);
  • Map, analyze, and optimize e-commerce sales funnels, identifying drop-off points and conversion opportunities;
  • Develop and maintain dashboards in Looker Studio to monitor KPIs;
  • Ensure data quality through tracking audits and validations;
  • Integrate and manipulate data using SQL and ETL processes;
  • Support the marketing team with data-driven analyses and insights.

Requirements

  • Proficiency in Google Tag Manager;
  • Solid experience with Google Analytics 4;
  • Experience in e-commerce funnel analysis and CRO (conversion rate optimization);
  • Experience creating dashboards in Looker Studio;
  • Knowledge of SQL for data manipulation;
  • Experience with ETL tools and processes;
  • Analytical, data-driven profile focused on generating business value.
Benefits
  • Meal allowance / meal voucher;
  • Flexible hours and work arrangements (for remote roles);
  • Transportation allowance (for hybrid or on-site roles);
  • Profit-sharing (PLR);
  • Multi-benefits: flexible benefit via Flash Card to use as you prefer;
  • Gympass / Wellhub;
  • Psicologia Viva (online platform for consultations with psychologists and nutritionists);
  • Health and dental insurance;
  • Life insurance;
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers);
  • Rede D'Ór: support and important information for mother and baby health through a network of accredited nurses;
  • Birthday Day Off (one day off to take on your birthday or during your birthday month);
  • Online learning platform with a variety of courses to enhance your skills (UCA);
  • Language academy (AIA);
  • Leadership development program;
  • Discount on undergraduate and postgraduate courses at Afya's educational units;
  • Premium subscription to Afya iClinic and Afya Whitebook.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google Tag ManagerGoogle Analytics 4SQLETLe-commerce funnel analysisconversion rate optimizationdashboard creationdata manipulationdata quality assurancetracking audits
Soft Skills
analyticaldata-drivenproblem-solvingcommunicationcollaborationattention to detailcritical thinkingorganizationalinsight generationbusiness value focus